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WJQM (93.1 FM broadcasting) is a radio station serving Madison, Wisconsin and surrounding areas. The station is owned by Mid-West Family Broadcasting and launched a rhythmic contemporary format as "106.7 Jamz" in January 2007 before moving to 93.1 FM in October 2008. Over the years, WJQM has shifted to a more urban contemporary direction with some rhythmic contemporary songs remaining in the rotation. WJQM is an affiliate of The Breakfast Club morning show, the Bootleg Kev Show in weeknights, and is the only urban-focused commercial radio station in Wisconsin outside of the Milwaukee radio market.
WJQM features shows such as "The Throwback Lunch" which features old school and some throwback rhythmic hits, an afternoon mix show hosted by locally based DJ Fusion and features Madison and Wisconsin-based hip hop and R&B artists in features dubbed "local love", as well as a show featuring local talent on Sunday nights.
By the beginning of 2007, the station had evolved into a harder-edged classic rock station, highlighted by a new morning drive-time show hosted by former WJJO personality Greg Bair as well as a new station logo and imaging ("Everything Classic Rock"). The station's classic rock format ended with The End by The Doors around midnight October 28, 2008. Many of the on air personalities returned to other Mid-West Family Broadcasting stations in the Madison area. 93.1 The Lake website. Accessed October 28, 2008. 93.1 switched to WJQM and 106.7 now simulcasts Madison sports talk station WOZN (AM 1670, formerly WOZN) as WOZN-FM. Madison's classic rock station 'The Lake' changes to hip-hop format. Wisconsin State Journal. October 28, 2008.
The primary reason for the switch from 106.7 to 93.1 was to provide a clear signal into all of Madison, which has always been the target audience for the Rhythmic Top 40 station. The 106.7 signal provided fair to poor coverage into Madison, with its main coverage area consisting of rural towns in southwest Wisconsin.
On October 31, 2018, several staff members, including the station's Program Director, as well as its night show host, were laid off, with management citing a different direction for the radio station. In subsequent years, WJQM has shifted to a more hip hop-oriented urban contemporary direction closer to its predecessor WWHG-FM, and picked up syndicated shows The Breakfast Club in morning drive, and the Bootleg Kev show for evenings.
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