WIFC (95.5 FM broadcasting) is a heritage contemporary hit radio station located in Wausau, Wisconsin. The station is owned and operated locally by Midwest Communications, previously owned by Journal Communications, Dave Raven (Raven Broadcasting) and originally Forward Communications. The call letters WIFC stand for Wisconsin Forward Communications. WIFC's main competition comes from WHTQ, a top 40-CHR radio station broadcasting to the same area.
Formerly WSAU-FM (a beautiful music station), WIFC has broadcast its current format since August 1969, making it one of the longest-running continuously-broadcasting CHR-top 40 stations in the United States.
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