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WHEC-TV (channel 10) is a television station in Rochester, New York, United States, affiliated with NBC. Owned by Hubbard Broadcasting, the station maintains studios on East Avenue in Downtown Rochester and a transmitter on Pinnacle Hill in Brighton.
Both stations–Veterans-owned WVET-TV, based at the Central Trust Building; and Gannett-owned WHEC-TV, with studios at the Rochester Savings Bank building, both in downtown Rochester–commenced operations on November 1, 1953. "Eight stations, 5 VHF, 3 UHF, begin commercial operation." Broadcasting - Telecasting, November 2, 1953, pg. 64. The combined channel 10 operation carried a primary affiliation with the CBS Television Network, and also carried ABC programs on a secondary basis. WHEC-TV/WVET-TV advertisement. Broadcasting - Telecasting, October 26, 1953, pg. 75. The WHEC stations moved from the Bank of Rochester building to WHEC-TV's present location, on East Avenue, in May 1958.
On November 15, 1961, the split-channel, shared-time arrangement ended as Veterans sold its half of channel 10 to Gannett. Veterans subsequently acquired its own, fully owned station, WROC-TV (then on channel 5) from Transcontinent Broadcasting. The completion of the deal made WHEC-TV the sole occupant of the channel 10 frequency in Rochester. "FCC okays $30 million in station sales." Broadcasting, August 7, 1961, pg. 90. "TV sharetimers split in Rochester deal." Broadcasting, November 20, 1961, pg. 91. WHEC-TV advertisement. Broadcasting, December 18, 1961, pg. 61. The following year WHEC-TV became a full-time CBS affiliate, as the ABC affiliation moved to newly signed-on WOKR (channel 13, now WHAM-TV). In 1966, channel 10 was one of the founding members of the "Love Network" that aired the Jerry Lewis MDA Telethon every Labor Day until 2012, when it moved from first-run syndication to ABC as a short-form telecast and was renamed the MDA Show of Strength, and ended in 2014 when MDA discontinued the event on May 1, 2015. WHEC-TV was the creator of the "cut-ins" that local stations insert into the national telethon, a concept that later since spread across the country.
Gannett split up its radio/TV holdings in 1971 when WHEC radio was sold to Sande Broadcasting, a locally based group (the station is now known as WHIC). Channel 10 was allowed to retain the WHEC-TV call letters and would remain as the Gannett Company's lone broadcast holding until 1979 when Gannett sold the station in the wake of its purchase of Combined Communications."Gannett goes from mostly newspapers to multiple media in one big deal." Broadcasting, May 15, 1978, pp. 26-27. [10][11]"FCC clears biggest deal ever." Broadcasting, June 11, 1979, pp. 19-20. [12][13] Gannett feared the FCC, who several years earlier decided to eliminate several small-market print/broadcast ownership combinations, would force it to sell either the television station or the newspaper. Gannett netted a handsome return on its purchase of WHEC radio in 1932. It retained both the Democrat and Chronicle and the Times-Union, the latter of which was merged into the former in 1997. Gannett continues to publish the Democrat and Chronicle as of 2020, though the company relocated its headquarters from Rochester to the Northern Virginia suburbs of Washington, D.C. in 1985.
The new owners of channel 10, made U.S. television history: WHEC-TV became the first VHF, network-affiliated station to be purchased and wholly owned by an African-American group, led by investor Ragan Henry."Deal under way for the first black VHF TV." Broadcasting, August 28, 1978, pp. 30-31. [14][15] Despite the historical connotation, the Henry-led group's stewardship of WHEC-TV would be short-lived. In 1983, the Henry group traded channel 10 to the original Viacom in exchange for a pair of radio stations, WDIA in Memphis and KDIA (now KMKY) in Oakland.
Under Viacom ownership, channel 10 took part in another trade—this one the first (and only) network affiliation switch in Rochester. On April 6, 1989, WHEC-TV announced that it would join the NBC network, replacing WROC-TV (now on channel 8) in the Peacock Network's roster. This move was the result of WROC-TV's poor performance and constant preemptions of NBC network programming (NBC was very intolerant of preemptions at this time).Dorland, Charles, and Mary Lynne Vellinga. "Channel 10 dropping CBS in switch to top-ranked NBC." Democrat and Chronicle, April 7, 1989, pp. 1A, 7A. Accessed April 29, 2019. [16][17] The swap brought channel 10 in-line with sister stations WNYT in Albany and WVIT in New Britain, Connecticut, which had recently renewed their NBC relationships. In addition, NBC's strong prime time programming—NBC was the most-watched network at the time, while CBS was in a distant third near the midpoint of the Laurence Tisch era—was another major factor. WROC-TV began airing Saturday morning programs and some daytime programs from CBS shortly after WHEC-TV announced its intent to affiliate with NBC, but the network switch did not take effect until August 13, 1989, which was the day after WHEC-TV's affiliation contract with CBS expired.Dorland, Charles. "WROC-TV, WHEC-TV switch network links on Aug. 13." Democrat and Chronicle, June 6, 1989, pp. 1C, 7A. Accessed April 29, 2019. [18][19]
Viacom purchased Paramount Pictures in 1994, placing its five-station group (WHEC-TV, WNYT, WVIT, KMOV in St. Louis, and KSLA-TV in Shreveport, Louisiana) under common ownership with the Paramount Stations Group;Foisie, Geoffrey, and Christopher Stern. "Viacom, Paramount say 'I do.'" Broadcasting and Cable, September 20, 1993, pp. 14-16. Accessed January 8, 2019. [20][21][22]Foisie, Geoffrey. "At long last: Viacom Paramount." Broadcasting and Cable, February 21, 1994, pp. 7, 10, 14. Accessed January 8, 2019. [23][24][25] the two groups were formally consolidated in December 1995. Shortly thereafter, the merged company decided to divest itself of all of its major network affiliates to focus on stations that carried its then-upstart United Paramount Network (UPN).Zier, Julie A., and Steve McClellan. "Minority-led group eyes Viacom stations." Broadcasting and Cable, November 7, 1994, pp. 6. Accessed January 8, 2019. [26] In June 1996, Viacom/Paramount agreed to trade WHEC-TV and WNYT to Hubbard Broadcasting in return for UPN affiliate WTOG in St. Petersburg, Florida; WVIT wound up being purchased outright by NBC.
The WHEC news team won the New York Emmy Award for best newscast in April 2018 and the National Edward R. Murrow award for Best Newscast in June 2018.
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WHEC-TV ended regular programming on its analog signal, over VHF channel 10, on June 12, 2009, the official date on which full-power television in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal relocated from its pre-transition UHF channel 58, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to its analog-era VHF channel 10.
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