WGEX (97.3 FM broadcasting, "Power 97.3") is a Top 40 (CHR) formatted radio station licensed to Bainbridge, Georgia and serving the Albany, Georgia, Tallahassee, Florida and Dothan, Alabama markets. The station is owned by iHeartMedia. Its studios are on Westover Boulevard in Albany, and the transmitter is located east of Colquitt, Georgia.
The station previously carried an all 1990s music format as "97.3 Gen X Radio" prior to 2011.
On December 26, 2011, at Midnight, after stunting with Christmas Music for the holidays, WGEX returned to CHR as "97.3 Hit Music Now". On February 18, 2013, WGEX began airing Elvis Duran and the Morning Show. On June 15, 2016, WGEX dropped the "Hit Music Now" branding and switched to "Power 97.3".
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