WELJ (104.7 FM broadcasting) branded as "104.7 WELJ", is a commercial radio radio station licensed to Montauk, New York, and serving Eastern Long Island, and Southeastern Connecticut. It is owned by BOLD Broadcasting and airs a soft adult contemporary radio format. Its and offices are on Waverly Avenue in Holtsville, New York.
WELJ has an effective radiated power (ERP) of 6,000 . Its transmitter is off Montauk Highway (N.Y. State Route 27) near Lincoln Road in Montauk.
Beach Radio saw success in not just targeting Eastern Long Island but also seeking advertisers across Long Island Sound in the New London, Connecticut market where it delivers a listenable, though not local-quality signal.
When then-WBEA owner AAA Entertainment purchased WBEA (101.7 FM) and WBAZ (102.5 FM) in 2000, the company began to realign its formats among its signals. After moving WBAZ to WBSQ's signal in May 2001, it was announced that WBEA would move to the former WBAZ frequency at 101.7 MHz with 104.7 becoming a New London rimshot. During the interim period, 104.7 had the temporary WCSO call letters. In June 2001, AAA entered a deal with the Mohegan Sun casino to program and operate the then-WCSO, with AAA keeping technical operations. With the deal came a new format, classic rock, and the new call sign of WMOS. In 2003, AAA Entertainment sold WMOS and sister WWKX in the Providence market to Citadel Broadcasting.
On March 17, 2008, 104.7 and sister station 102.3 made a frequency swap. WXLM and its talk radio format was moved to 104.7, while WMOS and its classic rock format was moved to 102.3.
On November 3, 2010, WELJ broke away from its simulcast with 980 AM and changed its format to Hot Adult Contemporary. Known on-air as "The New 104-7 WELJ", the station promoted 10,000 songs in-a-row, non-stop with zero commercials through the month of November. Although it was anticipated to be a full simulcast of sister station 95.5 WPLJ in New York City, the station had its own identity with local disc jockey such as Jody, Johnny Mac, Paula Wyn and Joshua Spatafore, along with plans to add "The Big Show with Scott & Todd" (Scott Shannon and Todd Pettingill) from WPLJ for its morning show.
On November 3, 2014, WELJ dropped its Hot AC format and flipped back to a simulcast, this time of WXBK in Newark, New Jersey, which carried a country music format as "Nash FM 94.7", with the simulcast evidently only being noted in station identifications. On August 31, 2015, WELJ dropped its simulcast with WNSH and rebranded as "104.7 Nash Icon".
At the promised time, WELJ launched a soft adult contemporary and oldies format as "104.7 WELJ". The first song under the new format was "Easy" by The Commodores. WELJ Montauk Debuts New Soft AC Format Radioinsight - December 26, 2016
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