Product Code Database
WDSW-LP (88.1 FM broadcasting) is a low-power radio station featuring an Adult Album Alternative format. Licensed to Cleveland, Mississippi, WDSW-LP serves the Cleveland, Renova, and Boyle, Mississippi areas. WDSW-LP is owned and operated by Delta State University. It broadcasts from the Nowell Student Union Building on the third floor.
Programming during these early years included a block format which catered to mostly pop, adult hits, some alternative with occasional live programming provided by student, university and community members along with Delta State President William LaForge. There was also a short period with a country format along with religious content. -LP's mission changed in 2019 with the vision to integrate the station into Delta State's academic mission, thus reframing WDSW-LP as a learning lab for students as part of a broadcast curriculum. WDSW-LP ceased the majority of block programming in December 2019 with the removal of the 10pm - 5am jazz block and instituted an adult album alternative/roots/blues/select Southern-leaning classic rock format 24/7 to provide Cleveland and the surrounding communities with a format that is unserved by other broadcasters in the Delta.
WDSW-LP shifted programming slightly starting in late March 2020 with the addition of Community Information Bulletins to relay hyper-local information to the surrounding communities about how the Delta was adapting to the COVID-19 Coronavirus.
On April 27, 2022, Delta State University was awarded a construction permit by the Federal Communications Commission to build a new 50,000 watt FM station on 89.5 FM.
In communities such as Ruleville, Shaw and cities around the 10 mile mark distant from WDSW-LP, WDSW-LP suffers from attenuation from trees and buildings in addition to multipath due to WDSW-LP's single bay antenna being HAAT. Tropospheric propagation when in active phases can reduce WDSW-LP's signal coverage to 3–5 miles.
|
|
