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WBHK (98.7 "98.7 Kiss-FM") is a owned by and airing an urban adult contemporary . It is licensed to Warrior, Alabama, and serves Greater Birmingham. In AM , it carries the nationally syndicated . (Smiley is a graduate of the University of Alabama.) WBHK shares studios with six in the Cahaba neighborhood in far southeast Birmingham.

WBHK is a Class C1 FM station. It has an effective radiated power (ERP) of 39,000 . The and tower are on Golden Crest Drive atop Red Mountain. Radio-Locator.com/WBHK The signal can be heard across most of and . In 2005, WBHK began broadcasting in , using the system from .


History

Hot AC and Smooth Jazz
While the station was still a construction permit, it was assigned the WLBI by the Federal Communications Commission on December 13, 1991. After it was built, it the air on . Broadcasting & Cable Yearbook 1995 page B-13. Retrieved March 5, 2025. It was known as "The Great 98" and was powered at 6,000 watts, a fraction of its current output. It had a hot adult contemporary format but was a rimshot station, north of Birmingham. Its tower was on a hill off Arkadelphia Road, west of Warrior, with studios set up in a trailer. The station was built by Terry Bentley Lowery and Danny Bentley, both with broadcasting interests in Oneonta, Alabama.

In 1994, the station became known as "98 Lite", and changed to a soft adult contemporary format. In 1995, WLBI began adding programming and eventually morphed into a fulltime smooth jazz station. It continued to broadcast as "98 Lite".


Urban AC
On July 24, 1996, after years of struggling in the ratings, it segued to Urban AC music. It began using the slogan, "98.7 Kiss-FM, Smooth R&B and Classic Soul". It switched call letters, becoming WBHK on July 1, 1996. The letters represent "BirmingHam's Kiss."

With the format change, the ratings increased. In 2002, the transmitter was upgraded and moved up to Red Mountain after many years of broadcasting from a shorter tower. It was acquired by -based in the early 2000s.

On July 20, 2012, Cox Radio announced the sale of WBHK and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013. Under Summit ownership, the station continues its Urban AC format and high ratings.


Station management
  • Executive Vice President: Randy Chase
  • Vice President of Promotions and Events: Justin Ragland
  • General manager: John Walker
  • Brand and Content Leader: Maurice Devoe
  • Program Director: Darryl Johnson


External links

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