Time is a Liberalism weekly news magazine based in Belgrade, Serbia. Since its founding, the majority owner of "Vreme" has been lawyer Boris S. Popović, son of Vesna Pešić and lawyer Srđan Popović.
Most of Vreme's original staff were journalists from Politika and NIN. It characterizes itself as "a magazine without lies, hatred, or prejudice" and opposed nationalistic mobilization for the Yugoslav wars.Gordy, Eric D. (1999). The Culture of Power in Serbia: Nationalism and the Destruction of Alternatives. p. 69. Penn State Press. . During Slobodan Milošević's reign, Vreme was one of a handful of independent Serbian media outlets which resisted his influence and control and tried to counterbalance nationalist rhetoric. In May 1992, it published articles on the destruction of cities in Bosnia and Croatia, and in November 1992 described attacks on cultural heritage sites (by both Serb and non-Serb forces). Its design is modeled after its U.S. counterparts Time and Newsweek.
In 1993, 30,000 copies were produced weekly with a quarter of its sales abroad. Vreme has established a reputation as one of the most reliable media sources of the former Yugoslavia and its writers have been largely cited by international media.
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