Product Code Database
UGO Entertainment, Inc. was a website that provided coverage of online Mass media in entertainment, targeting males aged 18–34. The company was based in New York, New York, United States.
In 1998, UGO—then described as "the largest independent gaming community on the Internet"—created the prestigious UGO E3 Awards, now the Game Critics Awards, to recognize high quality video game entertainment. In 1999, UGO changed its name to UnderGround Online as part of its efforts to expand its target audience. The company streamed various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience. Topics included comics, television, music and film. Its main competitors included CNET Networks, IGN, and Yahoo!. On July 24, 2007 it was announced that Hearst Corporation would acquire UGO Entertainment to expand its interactive media division. On January 6, 2009, UGO Entertainment acquired 1UP.com and its associated sites from publisher Ziff Davis.
In May 2011, IGN Entertainment announced that it would acquire UGO from Hearst in a cash and stock. At the same time, its parent company News Corporation also announced that the profitable IGN division would be spun off into a new company. In March 2012, UGO ceased to exist as a staffed website and was dormant for a short period. Later in 2012, UGO.com relaunched as a self-described "pop culture comedy site", which focused on producing original videos about movies, comics and videogames with a humorous tone. On February 4, 2013, UGO.com was purchased as part of the IGN network of websites acquired by Ziff Davis, and was shut down on February 21, 2013.
|
|
