Tairua is a beachside town located on the east coast of the Coromandel Peninsula in the North Island of New Zealand in the Thames-Coromandel District. It is located 150 kilometres (93 miles) east of Auckland and 125 kilometers (78 miles) north of Tauranga. It lies at the mouth of the Tairua River on its north bank and on the small Paku Peninsula.
Directly opposite Tairua on the south bank of the river's estuary is the smaller settlement of Pauanui. The two settlements are 30 kilometres east of Thames although the town has closer connections with the sea side resort town Whangamatā. Several islands lie off the mouth of the river, notably Slipper Island to the southeast and the Aldermen Islands 20 kilometres to the east. Mount Paku is an extinct volcano that lies by Tairua Harbour. It was thought to have formed the Alderman Islands.
In 1769, Lieutenant James Cook sailed past the coast of Tairua, and named many of the off shore islands after members of his crew and the shapes of the islands. European settlement first took place in the 1830s.
Early European settlers to the area, in the late 19th century, were primarily drawn by timber stocks (predominantly kauri) and gold prospecting.
From the late 1960s Tairua has become a holiday destination, with major activities including game fishing, scuba diving, and surfing.
Radio Tairua is an independent radio station on frequency 88.3FM, which has broadcast to the area since May 2007.
The local Oturu is located in Tairua. It is a tribal meeting ground for Ngāti Rautao and includes the Ngatau Wiwi meeting house.
Tairua had a population of 1,653 in the 2023 New Zealand census, an increase of 174 people (11.8%) since the 2018 census, and an increase of 426 people (34.7%) since the 2013 census. There were 813 males and 840 females in 708 dwellings. 2.2% of people identified as LGBTQ. The median age was 59.1 years (compared with 38.1 years nationally). There were 213 people (12.9%) aged under 15 years, 135 (8.2%) aged 15 to 29, 663 (40.1%) aged 30 to 64, and 645 (39.0%) aged 65 or older.
People could identify as more than one ethnicity. The results were 91.8% European (Pākehā); 12.2% Māori; 2.7% Pasifika; 4.5% Asian; 0.4% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.2% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 98.5%, Māori language by 1.6%, and other languages by 8.3%. No language could be spoken by 1.1% (e.g. too young to talk). New Zealand Sign Language was known by 0.4%. The percentage of people born overseas was 21.6, compared with 28.8% nationally.
Religious affiliations were 29.8% Christian, 0.9% Hindu, 0.4% Māori religious beliefs, 0.7% Buddhist, 0.4% New Age, and 1.8% other religions. People who answered that they had no religion were 56.6%, and 9.6% of people did not answer the census question.
Of those at least 15 years old, 309 (21.5%) people had a bachelor's or higher degree, 780 (54.2%) had a post-high school certificate or diploma, and 354 (24.6%) people exclusively held high school qualifications. The median income was $29,100, compared with $41,500 nationally. 96 people (6.7%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 429 (29.8%) people were employed full-time, 252 (17.5%) were part-time, and 33 (2.3%) were unemployed.
The area is noted for its fishing, with big Arripis trutta, snapper and kingfish being the most prominent fish in the waters surrounding the town. The abundance of rocky islands also make Tairua a popular place for scuba diving and snorkelling. Most diving is done at the Aldermen Islands, 20 kilometres from the town and is stated as a marine reserve. Native rainforests are nearby, and areas such as the Coromandel Forest Park and its Broken Hills are within easy reach of the town.
Central Kids Tairua Kindergarten provides early childhood education for tamariki aged 2–5 years.
Demographics
Climate
Tourism
Education
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