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Swisscom is a major telecommunications provider in Switzerland. Its headquarters are located in Worblaufen near Bern. The Swiss government owns 51% of Swisscom. According to its own published data, Swisscom holds a market share of 56% for mobile, 50% for broadband and 37% for TV telecommunication in Switzerland. Its Italian subsidiary, Fastweb, is attributed 16% of private clients and 29% of the corporate clients share of Italian broadband and is also active in the mobile market.
The Swiss Telegraphy network was first set up in 1852, followed by in 1877. The two networks were combined with the Mail in 1920 to form Postal Telegraph and Telephone (PTT). The Swiss telecommunications market was deregulated in 1997. Telecom PTT was spun off and rebranded Swisscom ahead of a partial privatisation in 1997. The present-day Swisscom owns the protected brand Natel, which is used only in Switzerland.
In 2001, 25% of Swisscom Mobile was sold to Vodafone. In 2007, Swisscom acquired a majority stake in Italy's second-biggest telecom company Fastweb.
In July 1852, the first leg of the country's Telegraphy system — between St. Gallen and Zürich — was operational. By the end of that year, most of the country's main cities had been connected to the telegraph system. In 1855, the network was extended with the first underwater cable, connecting Winkel-Stansstad and Bauen-Flüelen. Night service was also launched that year, starting in Basel, St. Gallen and Bellinzona.
Telegraph traffic continued to rise in the following decade, but was nevertheless overtaken by the telephone.
Switzerland's entry into the telephone age came in 1877, when the first experimental appeared, starting with a line linking the post office building with the Federal Palace and then with a link, using the existing Telegraphy line, between Bern and Thun. The following year, the government passed legislation establishing a monopoly on the country's telephone network. By 1880, Switzerland's first private network had been created in Zürich. This was a central system with the capacity for 200 lines.
Basel, Bern and Geneva all launched their own local networks between 1881 and 1882. One year later, the first intercity telephone line was established, linking Zürich's private exchange with Winterthur's public system. were introduced in 1890, replacing the initial system whereby callers had been able to ask for their party by name.
Switzerland began testing its first public Telephone booth in 1904. Initially restricted to local calls, the public telephones allowed national calling for the first time in 1907.
In 1920, the Swiss government created the Swiss PTT, combining the country's Mail and telegraph and telephone systems into a single, government-controlled entity.
PTT began telex services in 1934, and by 1936 had linked up the cities of Zürich, Basel and Bern, which were then linked via Zürich to the international market.
In 1970, PTT led an inter-organisational work group of Swiss telecommunications players, in an effort to create an integrated digital telecommunications network (IFS).
In 1976, the company launched facsimile transmission services from its customer service centers. Two years later, PTT established its first mobile telephone network, called NATEL.
In 1980, PTT enabled facsimile transmission for the home and office market.
The telecommunications business became known as Swiss Telecom PTT.
In 1996, Telecom PTT's set up the service provider Blue Window (later Bluewin), which became the country's leading Internet service provider (ISP). Bluewin Overview & Products
In 1997, Swiss government passed new legislation fully deregulating the Swiss telecommunications market. As part of that process, Telecom PTT was transformed into a special public limited company, its name was changed to Swisscom on 1 October 1997, its shares were listed on the Swiss Stock Exchange, and it conducted a public offering of its shares in 1998.
In 1999, the company acquired Germany's publicly listed Debitel, then the third-largest mobile services provider on the German market.
The company formed six primary business units, and in 2001, it sold a 25% stake in Swisscom Mobile to England's Vodafone. Vodafone was a major investor in so-called 3G (third-generation) mobile telephone technology.
In 2000, Swisscom won a UMTS (Universal Mobile Telecommunications Systems) license.
In the early 2000s, Swisscom also started rolling out DSL (digital subscriber line) broadband technology with 200,000 subscribers by the beginning of 2003.
In 2002, Swisscom Eurospot was founded, initially specialising in providing High-Speed Internet Access (HSIA) services to hotel guests 4- and 5-star hotels around Europe. Later becoming Swisscom Hospitality Services, it is based in Geneva.
In May 2003, its newly formed subsidiary, Swisscom Eurospot, merged with the Netherlands' Aervik.
In its 5 April 2006 message, the Federal Council proposed Swisscom to be completely privatized. On 10 May 2006, the National Council declined the proposal. On 20 May 2006, the Advisory Committee of the Council of States advised the Council of States to endorse the proposal – but only so that it could be referred back to the Federal Council for revision.
In 2007, the 25% stake in Swisscom Mobile AG, which had been sold to Vodafone six years earlier, was repurchased and the mobile telephony, fixed network and solutions businesses were merged organisationally into the new company Swisscom (Switzerland) Ltd. In the first half of 2007, Swisscom acquired a majority holding in the Italian telecommunications provider Fastweb, owner of the second largest broadband network in Italy. During the offer period, Swisscom acquired 80.7% of Fastweb's share capital, making it 82.4% of Fastweb shares by the cut-off date of 22 May. The total transaction amounted to 6.9 billion Swiss Francs.
Swisscom announced its new visual identity on 14 December 2007. The previous sub-brands of Swisscom Fixnet, Swisscom Mobile and Swisscom Solutions ceased to exist on 1 January 2008. As part of the restructuring, Swisscom employed agency Moving Brands to redesign its logo and transformed it into a moving picture element, an innovation for Switzerland and the industry.
On 23 July 2013, the CEO of Swisscom, Carsten Schloter was found dead from an apparent suicide and Urs Schaeppi was appointed interim CEO. Schaeppi's appointment was made permanent in November 2013. As of June 2018, Swisscom ranks on Forbes "The World's Largest Public Companies" list, the Global 2000, at number 520.
In June 2015, Swisscom Hospitality Services became part of a new company, Hoist Group, following its acquisition by the Sweden-based HoistLocatel.
In June 2018, Danish software firm Nordija partnered with Swisscom to develop TVaaS 2.0.
In 2019, Swisscom paid CHF 240 million to TX Group for the acquisition of the outstanding 31% stake in Swisscom Directories AG.
On 17 April 2019, Swisscom began to deploy its 5G network. At present, the company delivers 5G service in 110 cities and villages including Zürich, Geneva and Bern as well as rural and touristic regions.
In June 2019, Swisscom, SK Telecom and Elisa together launched the world's first 5G roaming service. From 17 July 2019, Swisscom customers with a 5G mobile phone were given access to the new 5G data network in Finland and by the end of July in South Korea. At the same time, Swisscom customers database exceeded 6 million mobile subscriptions.
On 1 June 2022, Urs Schaeppi stepped down from his position as CEO of Swisscom and was succeeded by Christoph Aeschlimann.
On 15 March 2024, Swisscom signed a binding purchase proposal to acquire 100% of Vodafone Italia for €8 billion, with the goal of merging it with Fastweb. The transaction is expected to be completed by the first quarter of 2025. As part of the agreement, Vodafone will continue to provide certain services to Fastweb, as well as grant the use of its brand for a maximum period of five years.
On 3 April 2024, Fastweb also entered the electricity market.
A July 2024 opinion poll revealed that a majority of Swiss voters oppose the complete privatization of Swisscom whereby the Swiss government would sell its majority stake. 67% of respondents expressed opposition to the sale of the federal government's stake in the telecommunications company, while only 26% were in favor (the rest were undecided). This opposition was consistent across supporters of all major political parties and linguistic regions of the country.
In September 2024, the Competition law Authority published a notice of investigation and launched an inquiry. Swisscom announced that the European Commission had approved the acquisition of Vodafone Italia under the Foreign Subsidies Regulation. The transaction was also approved by AGCOM and AGCM in November and December 2024, respectively.
On 31 December 2024, Swisscom, through Fastweb, completed the acquisition of Vodafone Italia, giving rise to Fastweb + Vodafone.
| Group revenue | CHF 11,112 million |
| EBITDA | CHF 4,406 million |
| Net income | CHF 1,603 million |
| Capital expenditure | CHF 2,2309 million |
| Employees | 19,157 |
| Dividend per share | CHF 22.00 |
| Fixed telephony access lines in Switzerland | 3,013 | 2,778 | 2,367 | 1,778 | 1,523 | 1,424 | 1,322 |
| Broadband access lines retail in Switzerland | 1,727 | 1,890 | 1,992 | 2,033 | 2,043 | 2,037 | 2,027 |
| TV access lines in Switzerland | 791 | 1,165 | 1,476 | 1,519 | 1,554 | 1,592 | 1,571 |
| Mobile access lines | 6,217 | 6,540 | 6,612 | 6,551 | 6,224 | 6,177 | 6,173 |
| Broadband access lines in Italy | 1,767 | 2,072 | 2,355 | 2,547 | 2,747 | 2,750 | 3,087 |
| Michael Rechtsteiner | Chairman | 2019 |
| Roland Abt | Member | 2016 |
| Alain Carrupt | Member, employee representative | 2016 |
| Guus Dekkers | Member | 2021 |
| Frank Esser | Deputy Chairman | 2014 |
| Barbara Frei | Member | 2012 |
| Sandra Lathion-Zweifel | Member, employee representative | 2019 |
| Anna Mossberg | Member | 2018 |
| Renzo Simoni | Member, representative of the Confederation | 2017 |
| Christoph Aeschlimann | CEO Swisscom Ltd | June 2022 |
| Urs Lehner | Head of Business Customers | June 2017 |
| Klementina Pejic | CPO Swisscom Ltd | February 2021 |
| Gerd Niehage | Head of IT, Network & Infrastructure | March 2023 |
| Dirk Wierzbitzki | Head of Residential Customers | June 2017 |
| Eugen Stermetz | CFO Swisscom Ltd | March 2021 |
| Stefan Nünlist | Head of Corporate Communications & Responsibility | April 2023 |
| Martin Vögeli | Head of Group Security & Corporate Affairs | April 2023 |
| Isa Müller-Wegner | Head of Group Strategy & Business Development | June 2023 |
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