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Kabushikigaisha]] (commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes .

Its business has expanded to other fields, and the company now also makes and operates sandwich chains. With its 2014 acquisition of Beam, Inc., it has diversified internationally and become the third largest maker of distilled beverages in the world. Suntory is headquartered in Dojimahama 2-chome, Kita-ku, Osaka, .


History
Suntory was started by Torii Shinjirō, who first opened his store 鳥井商店 in Osaka on February 1, 1899, to sell imported wines. In 1907, the store began selling a called Akadama Port Wine (Akadama literally meaning "red ball," a euphemism for the sun). The store became the Kotobukiya company in 1921 to further expand its business and in 1923, Torii built Japan's first malt whisky distillery Yamazaki Distillery.

Due to shortages during World War II, Kotobukiya was forced to halt its development of new products, but in 1946 it re-released Torys Whisky, which sold well in post-war Japan. In 1961, Kotobukiya launched the "Drink Torys and Go to " campaign. At the time, a trip abroad was considered a once-in-a-lifetime opportunity. In 1963, Kotobukiya changed its name to "Suntory", taken from the name of the whisky it produces, which itself was derived from the English "Sun" (referencing "akadama") + Tory, the anglicized version of Torii's name. In the same year, Musashino Beer Factory began its production of the Suntory Beer.

On April 1, 2009, Suntory became a stockholding company named サントリーホールディングス株式会社 and established サントリー食品株式会社, サントリープロダクツ株式会社, サントリーウェルネス株式会社, サントリー酒類株式会社, サントリービア&スピリッツ株式会社, サントリーワインインターナショナル株式会社, and サントリービジネスエキスパート株式会社.Suntory News Release on January 19, 2009 (Global website), (Japan website) - Suntory Limited

On July 14, 2009, Kirin announced that it was negotiating with Suntory on a merger. キリン:サントリーと経営統合へ交渉 - 毎日jp(毎日新聞) (Retrieved on July 13, 2009) On February 8, 2010, it was announced that negotiations between the two were terminated. Termination of Merger Negotiation with Kirin Suntory News Release (Retrieved on February 8, 2010)

In 2009, Suntory acquired Orangina-Schweppes, the owner of the orange soft drink , for 300 billion yen, and energy drinks for 600 million euros. On July 2, 2013, the company debuted on the Tokyo stock exchange and raised almost US$4 billion in the process. Suntory IPO

In September 2013, Suntory purchased the drinks division of . This included the brands and , however, the deal did not include .Angela Monaghan "Ribena and Lucozade sold to Japanese drinks giant", The Guardian, September 9, 2013

In January 2014, Suntory announced an agreement to buy the largest U.S. bourbon producer, Beam Inc. (producers of ) for US$16 billion.Suntory News Release on January 13, 2014 (Global website) This deal would make Suntory the world's third largest spirits maker. The acquisition was completed in April 2014, when it was announced that the new subsidiary would be renamed Beam Suntory. Beam Suntory, Suntory press release, April 30, 2014. Suntory Still has M&A Thirst, The Wall Street Journal, May 15, 2014.

In December 2016, Beam Suntory acquired the gin maker .

In November 2017, Suntory and PepsiCo form a joint venture in Thailand.

In 2018, Suntory sold most of assets, including Australian and New Zealand food business to for A$290 million. This transaction excludes Cerebos Pacific's health supplements and fresh coffee business which later integrated into Suntory Beverage & Food Asia Pte. Ltd. and Suntory Coffee Australia respectively.

In March 2023, became the first woman to be appointed CEO of Suntory Beverage & Food Ltd.

In May 2024, Beam Suntory was re-branded as Suntory Global Spirits including the launch of a new website and visual identity.

In December 2024, it was announced that Nobuhiro Torii, great-grandson of founder Torii Shinjirō, would be promoted to President of Suntory Holdings from March 2025, with incumbent President Takeshi Niinami became chairman.


Subsidiaries
  • Château Lagrange S.A.S
  • Gold Knoll Ltd
  • Grupo Restaurante Suntory Mexico
  • Morrison Bowmore Distillers, Limited
  • Pepsi Bottling Ventures LLC
  • Suntory Beverage & Food Asia Pte. Ltd.
  • Suntory Global Spirits
  • Suntory PepsiCo Vietnam Beverage Co., Ltd (joint venture with )
  • Subway Japan
  • Tipco F&B Co., Ltd


Joint ventures
From the early 1990s, Suntory has collaborated extensively with Melbourne biotechnology firm to genetically engineer the world's first true , a symbol often associated with the impossible or unattainable. In 1991, the team won the intense global race to isolate the gene responsible for blue flowers, and has since developed a range of genetically modified flowers expressing colors in the blue spectrum, as well as a number of other breakthroughs extending the of cut flowers.

In 2003, Suntory acquired a 98.5% equity holding in Florigene. Prior to this, Florigene had been a subsidiary of global agrochemicals giant since 1999. In July 2004, Suntory and Florigene scientists announced to the world the development of the first roses containing blue pigment, an important step toward the creation of a truly blue colored rose.

In July 2011, Suntory Beverage and Food Limited together with PT GarudaFood from Tudung Group in Indonesia have agreed to make a new firm to produce non-alcoholic drink with 51 percent and 49 percent shares respectively. It will produce Suntory Oolong Tea, Boss and .

In April 2019, Suntory partnered with Drinkripples, an Israeli-based company. As part of the collaboration Suntory will use Drinkripples' Ripple Maker machines to print branded and viral content on top of Suntory beer in Suntory certified locations and factories throughout Japan.


Brands
Suntory beverage brands include:

Soft drinks: , , C.C. Lemon, Calcium and Iron Beverage, Gini, Green DAKARA, Iyemon, , MayTea, , Nature’s Twist, Oasis, Okky, , , , , TEA+, Tennensui, V, Beer: All-Free, Kin-Mugi, The Premium Malt's

Gin: Larios, , Roku

Liqueur: , Midori,

Rum:

Tequila: El Tesoro de Don Felipe, , , , 100 Años

Vodka: Effen, Haku, , Vox

Bourbon whiskey: Baker's, Basil Hayden's, Beam's Eight Star, Booker's, , , Knob Creek, Legent, Maker's Mark, ,

Canadian whisky: ,

Irish whiskey: Connemara, Kilbeggan, The Tyrconnell

Japanese whisky: , Hakushu, Hibiki, Kakubin, Toki, Yamazaki

Scotch whisky:

Single malt Scotch: Ardmore, Auchentoshan, Bowmore, Glen Garioch, Laphroaig

Blended Scotch whisky: Teacher's Highland Cream

Spanish whisky:

Wine: Akadama, Delica Maison, Château Lagrange Les Fiefs de Lagrange


Media and advertising
  • Suntory was one of the first East Asian companies to specifically employ American celebrities to market their product. One of the most notable is Sammy Davis Jr., who appeared in a series of Suntory commercials in the early 1970s. In the late 1970s, directed a series of commercials featuring American celebrities on the set of his film . One of these featured Francis Ford Coppola (an executive producer of the film), which later inspired his daughter in her writing of Lost in Translation, a film which focuses on an American actor (played by ) filming a Suntory commercial in Tokyo for the Hibiki whisky.
  • Suntory operates two museums, the Suntory Museum of Art in Tokyo and the Suntory Museum Tempozan in Osaka, in addition to a number of cultural and social programs across Japan.
  • In the 1970s, Suntory engaged the US pop group to advertise its new line of soft drinks.
  • Suntory is a former sponsor of the professional match play golf tournament, played annually at Wentworth Club, near London.
  • In 2023 for Suntory's 100th year anniversary, and 20 years after the appearance of Lost in Translation, director Sofia Coppola was asked to direct the company's anniversary tribute video starring , with a mix that included scenes from her film along with footage of her father and Akira Kurosawa's Suntory Whiskey advertisement from the 1970s.


See also


External links

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