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Stirr is an American ad-supported Streaming media owned by Thinking Media. The streaming service is available on the web and via apps for iOS, Android devices and various streaming TV devices, including Amazon Fire TV, Roku, Apple TV, and Android TV. Stirr's slogan is, "the new free TV."
Stirr was launched on January 16, 2019 via a website and apps for iPhones, Android devices and various streaming TV devices, Amazon Fire TV, Apple TV and Roku. With the pending acquisition of the Fox Sports Networks, Sinclair indicated that they were looking at synergies between Stirr and those RSNs.
Sinclair Digital, Compulse (Sinclair's digital advertising unit) and Sinclair’s local stations would coordinate between them with ad revenue shared with content partners. Compulse was promoted through Sinclair's local stations.
Under Sinclair ownership, Stirr originally drew on programming from Sinclair-owned TV stations and other live streaming channels, with some programming also available on demand. Although there are several US city regions to choose from when navigating the service, users did not have any geographic restrictions on what they could view. There were 20 national channels at launch on January 16, 2019 with expectations of having 50 by the end of the year. Stirr ultimately carried around 100 channels at its peak.
Stirr City was the service's primary streaming channel, which pulls content based on the location/station selected. When network programming ran on the local OTA channel, Stirr City would air alternate programming drawn from the other Stirr channels. WJLA-TV of Washington, D.C. was set as the default if no Sinclair news-carrying station is nearby. Second feeds could also be added to a local station's 'channel' during breaking news or severe weather events. Such was done for WBMA-LD's Stirr channel, where meteorologist James Spann's live coverage of tornadic events in the Birmingham, Alabama market and Alabama in general is popular nationwide.
Stirr featured a number of private label channels at launch, including Stirr Movies, Stirr Sports and Stirr Life. The service also carried other Sinclair-owned networks (such as Comet, Charge!, Stadium and Tennis Channel's streaming channel The T). Also, Stirr has TV series based channels. In addition, third-party networks carried on the service have included Buzzr and Circle (the latter owned by rival Gray Television), which Stirr stated was the most popular channel on the platform as of July 2019.
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