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Staedtler SE () is a German multinational stationery manufacturing company based in Nuremberg. The firm was founded by J.S. Staedtler (1800–1872) in 1835 and produces a large variety of stationery products, such as writing implements (including technical drawing instruments),http://www.staedtler.com Staedtler Mars GmbH & Co. KG (2007) art materials, and office supplies.
Staedtler claims to be the largest European manufacturer of graphite pencil, overhead projector pens, mechanical pencils, pencil lead, , and ."Company Profile." STAEDTLER. N.p., n.d. Web. 2 September 2013. Staedtler has over 26 global subsidiaries and nine manufacturing facilities.http://www.hoovers.com © 2007, Hoover's, Inc., All Rights Reserved Almost two thirds of the production is in four facilities in Nuremberg, Germany. Some of its products are made in Japan. Its " Noris" line of pencils is extremely common in British schools.
The company was founded by Johann Sebastian Staedtler in 1835 as a pencil factory in Nuremberg, but the roots of the company are traced back to 1662, when references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals. Staedtler received permission from the municipal council to produce Graphite, red chalk and Pastel in his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year. Quality and history on Staedtler website
In 1900, Staedtler registered the Mars brand, representing the Ancient Roman god of war, along with the head of Mars logo. Logotipo de Staedlter on Ofistore.com Quality and history on Staedtler website The Mars name was used for some lines of products. Staedtler products were distributed in Italy in the same year. In 1901 the company launched the Noris brand. Lápices alemanes con cuatro siglos de historia familiar by María Matos Elices on El País
In 1922 a United States subsidiary was established in New York, Staedtler on WHSmith website followed four years later by a subsidiary. In 1937 the name was changed to Mars Pencil and Fountain Pen Factory and the product range was expanded to include mechanical writing instruments. In 1949, Staedtler began the production of , which started to be widely used instead of (although Staedtler still produces the latter today).
In 1950 propelling pencils (or mechanical pencils) began to be manufactured, the first being made out of wood. Four years later, the "Lumocolor" brand was registered. This brand was used to design the wide range of Staedtler marker pen. The head of Mars became the Staedtler definitive logo in 1958. Logotipo de Staedlter on Ofistore.com This logo has had several style modifications since then, the last in 2001.
In 1962 the company began producing . In 1967 the Italian subsidiary, in Milan, was established. In the 1970s, Staedtler bought the Neumarkt factory, which used to be the Eberhard Faber factory. Nevertheless, in 2009 Staedtler sold the rights to the brand "Eberhard Faber" to Faber-Castell, although the company kept the Neumarkt factory, where Staedtler makes wood pencils nowadays. Visiting Staedtler's Nuremberg factory, 14 Sep 2016
The company celebrated its 175th anniversary in 2010. Since then, Fimo modelling clay and the Mali, Aquasoft and several other brands have been marketed under the Staedtler name.
Products
Staedtler's products include: Noris, Mars Lumograph (pencils); Mars plastic (erasers); 925- series (mechanical pencils), Mars micro (pencil leads); Triplus (fineliners); Textsurfer (highlighters); Lumocolor (markers, colored pencils, etc.)The following table lists all the Staedtler product lines: Staedtler products, retrieved 4 December 2019
, mechanical pencils, leads, marker pen, , , , Pencil, refills , compasses, , , , , , , , , modelling clay, ,
Awards
Staedtler has won awards for its products, most recently for the Wopex Graphite Pencils (designed with "Teams Design") and the Triplus line.
2008
2009
2011
See also
External links
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