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Shreddies are a breakfast cereal marketed in Canada, the United Kingdom, and Ireland. It was first produced in Canada in 1939 by Nabisco. The Shreddies brand is held by Post Consumer Brands in Canada, and Cereal Partners under the Nestlé brand name in the United Kingdom and Ireland.
Shreddies were produced under the Nabisco name until the brand in Canada was purchased in 1993 by Post Cereals, Shreddies original cereal on Post Consumer Brands whose parent company in 1995 became Kraft Foods, which sold Post to Ralcorp in 2008 and is now Post Foods Canada Corp., a unit of Post Holdings, which was spun off from Ralcorp in 2012.
In the United Kingdom, the cereal was first produced by Nabisco's former UK division but was later made by Cereal Partners under the Nestlé brand at a factory in Welwyn Garden City. The factory opened in 1926 and began making Shreddies in 1953. The site was briefly owned by Rank Hovis McDougall in 1988, which sold it to Cereal Partners in 1990. Nestlé's site at Staverton Mill, Wiltshire started making Shreddies in 1998, and all production was moved there in 2007.
In 2008, an award-winning advertising campaign in Canada was created by created Ogilvy and Mather, co-written by Tim Piper, for "Diamond Shreddies" . The ad won the Grand Clio and Cannes awards.
In January 2012, boxes of Shreddies dating from the early 1970s were reported to be selling on eBay, after being discovered in a village shop. They were reported to have been selling for about £160 per box. Old Shreddies from the 1970s found in shop fetch £160 on eBay January 13, 2011 Metro News Retrieved January 28, 2012
Recreating Shreddies featured as a challenge in Channel 4's Snackmasters programme in 2019, featuring chefs Daniel Clifford and Claude Bosi.
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