Sellotape () is a British brand of transparent, cellulose-based, pressure-sensitive tape, and is the leading brand in the United Kingdom. Sellotape is generally used for joining, sealing, attaching and mending.
In much the same way that Scotch Tape came to be used in Canada and the United States when referring to any brand of clear adhesive tape, Sellotape has become a genericised trademark in Britain and a number of other countries where it is sold.
Sellotape was made at a factory in Borehamwood, Hertfordshire, from 1930 to about 1950 when it moved to Welwyn Garden City or thereabouts.
The range of tapes available in the 1950s and 1960s was immense compared with what is available now on the retail market, including RBT (reinforced banding tape), metallic tapes and a tape used for repairing PCBs; E.S. & A. Robinson were originally a packaging and paper products manufacturing company.
From the 1960s to 1980s, the Sellotape company was part of Dickinson Robinson Group, a British packaging and paper conglomerate.
Sellotape Industrial was bought by Scapa Group plc in 1997, and their products continue to be manufactured at its factory in Dunstable.
The Sellotape company was bought by Henkel Consumer Adhesives in 2002.
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