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Saucony ( ) is an American brand of athletic footwear and . Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as , , , , , , and . Accessories include and .

Saucony's shoe boxes once had the phrase "sock a knee" printed on them, which represents the correct pronunciation of the company's name. The Saucony brand logo represents the 's constant flow, and the boulders lining its creek bed. The company is a popular racing shoe producer, making and cross country . Saucony also makes shoes for specific track and field athletics events.


History
The Saucony Shoe Manufacturing Company's first factory was founded in 1898 at Kutztown, Pennsylvania by businessmen William A. Donmoyer, Thomas S. Levan, Walter C.C. Snyder, and Benjamin F. Reider. The company took its name from , which flows next to the original factory in Kutztown. In 1910, immigrant Abraham R. Hyde started a shoe company, A.R. Hyde and Sons, in Cambridge, Massachusetts. Over the years, Hyde became known for making athletic footwear including brands such as SpotBilt and . On June 13, 1968, Hyde entered into an agreement to buy Saucony, and the sale was completed on October 24, 1968.

In 1977, two of Saucony's running shoes were selected in the top 10 by Runner's World magazine (the Hornet was chosen best value), and by the following spring the demand for the product had gone up 2,000%. In the late 1980s, when Saucony became Hyde's dominant brand, the name of the company was officially changed from Hyde Athletic Industries to Saucony.

(2000). 9781558623941, St. James Press. .

In 2005, Saucony was acquired by Stride Rite Corporation for $170 million. Stride Rite was acquired in 2007 for $800 million by Payless ShoeSource. The combined company became known as Collective Brands. In 2012, Collective Brands' Performance Lifestyle Group, which included Saucony, along with Keds, Stride Rite and , became part of Wolverine World Wide in a $1.23 billion transaction that also involved the sale of Payless ShoeSource and Collective Licensing International to private equity firms and Golden Gate Capital. In 2016, Wolverine World Wide relocated Saucony and its other Boston-area brands to a new regional headquarters location in Waltham, Massachusetts.

Wolverine World Wide sources a majority of its footwear from numerous third-party manufacturers in Asia Pacific and South America.

In 2025, Saucony released the SILO sneaker in collaboration with Paul Ruffles, combining performance design with cultural storytelling.


Footwear
The company offers shoes for , , racing, and walking, utilizing specific technology relevant to the type of activity. Shoes are also made by focusing on the runner's foot size, type of running, arch type, and .

On April 3, 2018, Saucony teamed up with the Massachusetts-based doughnut and coffee company, Dunkin' Donuts to produce a doughnut-themed, strawberry-frosted-looking running shoe to commemorate the 122nd running of the . The Saucony X Dunkin’ Kinvara 9 comes in a doughnut box. The heel of the shoe is covered in rainbow . The company again released a Dunkin' themed running shoe, the Kinvara 10, in March 2019.


Originals
Originals are Saucony's heritage range, which includes reintroduced older shoe styles produced by the company with different materials and colorways. These include the popular Shadow model, Jazz model, and Hornet model, the latter of which remains the company's biggest selling product.


Sponsorship
The company sponsors and has sponsored many athletes, including American long-distance runners , , and .


External links

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