Renato Zero

 ( Official Website ) 

He quit his studies early to devote himself to his true passion, the arts, more specifically playing music and singing – though initially with little success. From an early age, he would wear make-up and cross-dress. He replied to the criticisms he received (including the recurring insult Sei uno zero! – "You're a zero!") by taking on the pseudonym Renato Zero. He recorded his first songs in 1965: "Tu", "Sì", "Il deserto", "La solitudine", which were never issued. His first published single, "Non basta sai/In mezzo ai guai" (1967), sold a total of 20 copies and was quickly forgotten.

He had several different jobs, including an appearance in an advertisement for ice-cream; work as a dancer in a TV show; playing and dancing in two musicals; and minor roles in two Federico Fellini movies. He became friend to sisters Mia Martini and Loredana Bertè.

In the early 1970s Zero's career was given a boost by the glam-rock movement, from which he benefited with his sexual ambiguity and androgyny appearance. At the same time, this led him to being accused of emulating other celebrities like David Bowie and, in particular, Marc Bolan. In 1973 he issued his first LP, No! Mamma, no! (recorded live), but still with little success. The follow-up Invenzioni met the same fate.

The late 1970s and early 1980s were years of great success for Zero's character, with the LPs Zerofobia ("Zerophobia", 1977), Zerolandia (1978), Erozero (1979), Tregua (1980), Artide Antartide (1981), Via Tagliamento (1982) and Calore (1983) topping the Italian charts. At this time Renato Zero was amongst the two or three most popular singers in Italy and his songs "Il Cielo", "Il carrozzone", "Amico", "Più su" and "Spiagge" were already regarded, by fans and critics, as some of the best Italian songs ever.

The name Zerolandia also referred to the moving theatre (a circus tent with a capacity of 5,000) in which he performed shows throughout Italy. On numerous occasions fans would participate in the gigs, made-up like Zero and dressed in his typical costumes.

In 1979 Zero played himself in the movie Ciao Nì (his usual greeting to his fans, which is a term of endearment that can be roughly translated as "Hi, Dear!"). In Italy this film grossed more than the American blockbuster Superman.

In 1980 he founded his own record label called Zeromania Music.

His career continued to be successful until 1984. That year, however, his new album Leoni si nasce, that he presented in a press conference disguised as a lion and was escorted by four aborigines, was a commercial failure, even though it peaked at No. 1. His 1987 album Zero marked the lowest point of his career, peaking at No. 13 but then almost immediately disappearing from the Italian charts.

In the mid-1990s Zero dubbed the character of Jack Skellington and sang the songs in the Italian release of Tim Burton's motion picture The Nightmare Before Christmas.

In 1999, he sang his hit song "Il Cielo" at Pavarotti and Friends together with tenor Luciano Pavarotti, and later the same year, Italian diva Mina Mazzini paid him a tribute with her album Mina n° 0, containing ten of Zero's songs, including one sung in duet with him.

In 2005 he took part in the Italian staging of Live 8, in the Circo Massimo. In November his new album Il dono ("The Gift") topped the charts and maintained the No. 1 position until the end of the year. In December 2005 he performed in the Vatican City with a song dedicated to Pope John Paul II. He also advocated for safe sex with condoms. Renato Zero's 2006 tour was entitled "Zeromovimento" and involved 25 concerts. After 40 years of his musical career, in February 2006 he refused the Career Award at the Sanremo festival, stating that the award should be for artists who had reached old age.

In 2007 he toured again in major Italian cities, filling sports stadiums. The tour was called "MpZerO", and attracted 270,000 spectators over seven dates, of which 120,000 filled the Olympic Stadium of Rome, his hometown.

Presente, his 30th album, was released in Europe and the Americas on 20 March 2009. It went multi-platinum in Italy, with 80,000 copies sold in the first week. It sold over 350,000 copies. Following the release of Presente, Renato toured again in autumn 2009; the "Zeronove tour" saw 30 sold-out dates and was the most successful gig of the year in Italy. On 10 December the music video for "Ancora qui", the first single from the album Presente, won the best Italian video of the year. In September 2010 Presente (CD edition + special CD+DVD edition) was certified by FIMI as the top selling album in Italy during the years 2009–2010. In 2012 Sei Zero was certified as the top selling DVD of 2011.

In 2013 he released two new albums, Amo – capitolo I and Amo – capitolo II; both peaked at No. 1 on the Italian charts. During 2013–2014 he toured again, after a three-year hiatus; his new show, "Amo in tour", saw all 59 concerts sold out, with a record tenure in Rome (twenty dates), Milan (eight dates) and Florence (eight dates).

On 13 February 2016, he was guest of honor at the Sanremo Music Festival. On that occasion he announced his next album, Alt, to be released on 8 April that year. On 2 March "Chiedi", the first single from Alt, peaked at No. 1 on the iTunes chart. The album later debuted at No. 1 on the official FIMI Italian albums chart.

On 6 November 2020 "Zerosettanta vol. 2" peaked at No. 1 on the Italian album charts, making Renato Zero the only artist in history to have reached the top of the charts in six different decades.