ReachTEL is a market research company founded and based in Australia, now owned by the American multinational company Equifax. It conducts regular opinion polling for Australian politics.
James Stewart resigned from ReachTEL in 2018, and subsequently acquired a third share in the market research company UComms, co-owned by union bosses Sally McManus, secretary of the ACTU, and Michael O'Connor, national secretary of the CFMMEU, both non-beneficiary shareholders of the company on behalf of their unions. Although were often recorded as "uComms/ReachTEL" opinion polls, and UComms' logo formerly included the phrase "Powered by ReachTEL", the only relationship is the use of ReachTEL's data and the use of its original robocall and SMS technology.
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