Product Code Database
R-kioski (known as R-kiosk in Estonia) is a chain of convenience stores that is part of the Reitan Convenience division of the Reitan Group. Reitan's Eastern Nordic and Baltic portfolio includes R-kioski in Finland, R-kiosk in Estonia and in Lithuania. There are 560 R-kioski shops across Finland . They sell a range of products, such as books, magazines, cigarettes and tobacco, TV dinner, snacks, soft drinks and alcoholic drinks (in Finnish stores up to 8% ABV; under Finnish law, stronger alcoholic drinks can only be legally sold by the Alko alcohol monopoly). R-kioski shops also provide services such as the various "Veikkaus" (and in most stores, ), prepaid and top-up vouchers, postal services, as well as the sale of public transport tickets. Most shops are also able to sell VR Group and bus transport tickets. Most stores also sell Ärräpaketti (R-parcel) parcel services that are delivered from R-kioski to R-kioski
R-kioski is known as " Ärrä" (the name of the letter R in Finnish) in common language. The company slogan is " Nopeaa ja mukavaa on asiointi" (It's swift and convenient to shop).
The first R-kiosk in Estonia opened in 1993, and there are 107 shops in Estonia. Reitan Convenience posted a revenue of 1.63 billion euros in 2017. Reitan Convenience invested 18 million euros in R-kioski in 2013 and 2014 together. The money was invested to broaden the product selection as well as to lower the price of food to par with other retail chains competing in the same market such as Alepa, Lidl and Siwa.
On 5 March 2012, it was announced that the Reitan Group bought R-kioski from Sanoma for roughly 130 million euros. The group had been working on the purchase for a decade, but previous negotiations had stranded as R-kioski had demanded a merger where they owned 51 percent. The purchase brought the Reitan Group to 2,500 kiosk outlets, making it the second-largest kiosk group in Europe. The company also previously operated in Romania between 2008 and 2011, but sold its operations to R-kioski Romania CEO Dan Vasile in April 2011. The name R-kioski was to be abandoned in Romania after a grace period following the corporate acquisition.
In October 2021, R-kioski opened its first automated convenience store called R-kioski Go! in front of the Viikki Campus of the University of Helsinki. In June 2023, R-Kioski moved its head office to the Alberga Business Park in the Leppävaara district of
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Former company slogans include " Kaiken lisäksi lähellä" (To top it off, it's near by), " Äkkiä R-kioskille" (Swiftly to R-kioski), " R-kioskilla kaikki käy" (We accept everything at R-kioski or Everyone visits R-kioski) and " R-Kioski — Sellaisena kuin sinä haluat" (R-Kioski — as you want it).
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