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Promoe ( Mårten Edh, born Nils Mårten Ed; 28 April 1976) is a Swedish people rapping and singer. He is a member of the Swedish hip hop group Looptroop Rockers, formed in Västerås, Sweden, in 1992. Promoe follows a vegan and straight edge lifestyle.
In 2006, the German rapper Kool Savas released a diss track where he slighted Promoe, German artists, and international artists. Promoe responded with the song "italic=no", which he posted on the German hip hop site rap.de, and was also released on a 7" LP and the CD of Standard Bearer in 2007. Kool Savas did not respond.
Promoe has been featured on many tracks with both Swedish and international artists. The song "These Walls Don't Lie", produced by DJ Large and mixed by Soundism,http://www.soundism.com/ soundism.com used a sample from Hugo Montenegro's "Classical Gas", which had already been known for its use in "Mama" by late New York-based rapper Big Punisher.
On September 2, 2009, Promoe released the mixtape italic=.
Promoe released Kråksången in 2009 , which was his first album in Swedish. The song "italic=no", featured on Kråksången, received airtime on several radio stations and 120,000 views after seven days on YouTube. "italic=no" reached #1 on italic=no. The song criticizes Swedish culture by mockingly using the italic= () stereotype. The song became popular, allegedly because of the song's Eurodisco beat, which was commented on in the song "italic=no" (). "italic=no" uses the same beat as "italic=no", and the titles are pronounced similarly. The lyrics to "italic=no" are critical to the reception of "italic=no":
The second single featured on Kråksången, "italic=no", was released on September 11, 2009.
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