Pocher is an Italian toy car brand and former manufacturing company of scale model model car. The company, established by Arnaldo Pocher, was active from 1966 to 2000, and since 2013 the brand name "Pocher"
History
The early years
Arnaldo Pocher was born in 1911 in
Trento, Italy. He trained as a
engraving and went to work in
Turin. In the years following the Second World War he became interested in railway modelling and in 1951 he formed
Pocher Micromeccanica S.n.c. alongside
Corrado Muratore producing train signals, platforms and points using innovative production techniques. Under a change of name,
The Corrado Muratore and Arnaldo Pocher Company, they produced finely detailed freight and passenger carriages in white metal and later
and power cars.
Pocher 1:8 model kits
At the International Toy Fair of Milan in 1966, the Pocher stand astonished the world with its wonderfully detailed 1:8 scale model of the
Fiat F2 130HP, the car which won the 1907 French Grand Prix driven by
Felice Nazzaro. The model contained 144 high-resistance plastic parts, 173 in brass and 506 in steel, copper, leather, rubber and aluminium. The Company went on to produce ever more detailed models of motoring classics including the 1931–34 Alfa Romeo 2300 Ac Monza, the 1932 Rolls-Royce Phantom II Drophead Sedanca Coupe, the 1932 Alfa Romeo Touring, the Mercedes-Benz 500K/AK containing 2,378 part and then the Rolls-Royce Torpedo Phantom II Convertible with 2,905 parts.
These kits were based on original plans from the manufacturer. Two features present on some models were spoked wire wheels that were assembled spoke by spoke, and engines with working crankshaft and piston assemblies. Assembly was mostly accomplished with threaded (screws, bolts, nuts) and very little glue. This created finished products that could theoretically be disassembled and repaired or modified. Kits came molded in color and ready painted. Finished preassembled versions were also sold.
In the 1970s Corrado Muratore sold his part of the company to Rivarossi, a bit later Arnaldo Pocher sold his part, too. While Corrado Muratore continued as general manager of Pocher and national sales manager, Arnaldo Pocher left the company.
The product ranges
The earlier high piece and high detail kits were referred to as the Classic line. Later a less assembly intensive line appeared which was called the Prestige line of cars. Classic kits were known for their high piece count and incredible detail such as working brake systems, engines with rotating
and moving
, windows that moved up and down, steering that operated, and when a tiny key was inserted into the dashboard the
Headlamp lit up. Classic kits faithfully represented mostly 1930s cars from
Fiat,
Alfa Romeo,
Bugatti,
Mercedes-Benz, and Rolls-Royce. Prestige kits were most often
die cast metal bodies and contained about 500 parts. They featured working suspension and opening doors and detailed engines. These kits were designed to provide attractive models that could be built with little difficulty. These were mostly of
such as the Testarossa and F40, along with a few
. A third line existed which was called Pocher Truck. This consisted of two
Volvo trucks using the same assembly method as Prestige - mainly press fit parts with superb detailing. Four separate
engine kits were produced that featured the engines from Ferrari Testarossa, Ferrari F40,
Volvo, and
Bugatti. Of these four kits the Bugatti was the most complex as it had a moving crankshaft and pistons.
All model kits in the automobile line were produced in enormous one eighth scale. These cars could be up to long and weigh as much as . The aftermarket products produced to support these kits is a thriving cottage industry and the remaining kits that are unassembled are a rare item. Often cherished, traded, and handed down these do exist today and are available through collector channels.
Hornby and Pocher
After the Lima group went into bankruptcy the Pocher brand was bought by
Hornby Railways in 2004. In December 2012 Hornby announced the "resurgence of a myth" on the official website of Pocher. An official presentation was held on the Nuremberg International Toy Fair on 30 January 2013. Pocher presented the new 1:8 model kit of the Lamborghini Aventador
.
At Nuremberg 2014 two new models were announced: HK105/6 Lamborghini Huracan and HK107 Ducati Panigale Superbike.
Vestergaard and Pocher
In February 2017, while Hornby was in financial crisis and in need of cash, the Danish importer Vestergaard acquired Pocher and its surplus inventory which included about 1600 Ducati kits.
A green version of the Pocher Lamborghini Huracan, kit# HK109, was produced and released under Vestergaard ownership of the brand.
Hornby has recently repurchased ownership of the brand. In October 2020, Hornby's interim results stated "With distribution in 27 countries and with plans to launch more new and varied models in the not too distant future, the Pocher legacy of high-quality large-scale model kits will continue."
Pocher prestige model list
|
|
| black |
| silver |
| silver |
| silver |
| Yellow |
| Blue |
| Red |
| Racing |
| red |
| white |
| black |
| red |
| red |
| yellow |
| red |
| red |
| yellow |
| black |
| Silver |
| yellow |
Pocher Hornby model list
|
|
| Argos orange | (discontinued) |
| Isis white | (discontinued) |
| Nero Nemesis Black | (available) |
| Blue Monterrey | (available) |
| Isis White | (available) |
| Isis White/Red | (available) |
| Yellow | (available) |
| Red | (discontinued) |
| HK109 | Lamborghini | Huracan | Green | (available) |
| HK110 | Ducati | 1299 Panigale S Anniversario | Red/White/Black | (discontinued) |
| HK111 | Ducati | 1299 Panigale S "Carbon Edition" | Black/Gold/Red | (discontinued) |
| HK114 | Lotus | 72d | Black | (available) |
| HK117 | Ducati | 1299 Panigale R Final Edition | Green/White/Red | (available) |
| HK118 | Porsche | 917K - Gulf Edition | Blue/Orange/White | (available) |
| HK119 | Lamborghini | Aventador LP 700-4 Giallo Orion | Yellow | (available) |
| HK121 | Lamborghini | Aventador LP700-4 Roadster Nero Nemesis | Matte Black | (Unknown - eBay only?) |
Pocher Classic model list
|
|
| |
| |
| |
| |
| K93 |
| Spokes |
| |
| K88 |
| |
| |
| |
| K94 |
| |
| |
| |
| |
| K77 |
| |
| K95 |
| |
| |
| K74 |
| K82 |
| K90 |
Pocher truck model list
Pocher engine model list
Further reading
-
Giorgio Giuliani, La storia dei treni Rivarossi: sessanta anni di modellismo ferroviario in Italia, Università di Bologna, Facoltà di Lettere e Filosofia, 2008
-
Michele Lomolino, Catalogo guida al modellismo ferroviario di Arnaldo Pocher, Palermo, Edizioni ML, 1984
-
Edoardo Massucci, Quei giorni in cui facemmo la Pocher, da ACI News, n.4 Ottobre 2003
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Additional historical information can be found in: A Short History of Pocher-Rivarossi
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Additional historical information can be found in this forum post: Porcher - Aventador 1:8 build
External links
