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Pirma is a Mexican sports equipment manufacturing company. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women's clothing (including jackets, t-shirts, and shorts), sports uniforms, sneakers, goalkeeper gloves, and footballs.
Company's products include a variety of sports such as football, basketball, boxing, running, and tennis. It also sells accessories such as , , and .
Pirma has about 200 stores in Mexico, supplied by its two plants in León and San Francisco del Rincón both in the state of Guanajuato, with nearly 3,000 employees. Apart from Mexico, the firm operates in Brazil, Canada, Costa Rica, El Salvador, Panama, and the United States, exporting 10% of its products to those countries.
By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector. PORTAFOLIO DE MARCAS: ¿QUÉ HAY DETRÁS DE PIRMA? by Fernando Galvan on Merca20, 13 Mar 2018
In 2018, Pirma signed a deal with Mexican multimedia company Televisa to provide clothing for all its staff during the 2018 FIFA World Cup held in Russia. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition. PIRMA, LA EMPRESA MEXICANA QUE GOLEA EN EL MUNDIAL DE RUSIA 2018 by Mara Echeverría on Laiyka.com, 4 Jul 2018
History
The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produce in San Francisco del Rincón (Guanajuato) through its own company, "Caribbean". Three years later it entered into production of Sneakers. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed. Historia de la empresa on Pirma13 website
Sponsorships
Boxing
Boxers
Football
Club teams
Players
External links
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