lead=yes is a Japanese digital comic app that is available on smartphones, tablet computer, and personal computers. It was developed and released by Kakao Japan, the Japanese subsidiary of Kakao.
In 2018, they founded the manga award "Piccoma AWARD".
In November 2021, Piccoma announced its expansion in Europe and North America; in September of the same year, it established a local subsidiary in France. On March 17, 2021, Kakao launched its French language service of Piccoma, which includes translated webtoons as well as translated manga.
On 27 May, 2024, Piccoma Europe announces that it will be forced to cease all its operations, which will result in the definitive closure of the platform and the definitive termination of the Piccoma service on September 30, 2024 at 11:59 pm. This was the result of a desire to downsize or shut down unprofitable overseas units. Since September 30, the app and website are no longer accessible in France.
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