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PedidosYa is a Uruguayan multinational company for online food ordering and Q-commerce, headquartered in Montevideo. Founded in 2009 and merged with Delivery Hero, as of 2025 the company operates in fifteen countries.
After presenting the project to the National Agency for Research and Innovation of Uruguay, which awarded them a US$20,000 subsidy, the first prototype of the online platform was launched in 2009 in Uruguay, featuring 40 restaurants. Additionally, the National Development Agency, through the Fondo Emprender, provided an initial capital of US$50,000. PedidosYa was conceived as a platform that allowed consumers to place orders online —via smartphones or computers— from restaurants offering home delivery services.
In 2011, PedidosYa launched its mobile app for iOS and Android. The company also secured investments from the London-based venture capital firm Atomico and Kaszek. That year marked the beginning of its international expansion, starting with operations in Argentina and Chile.
In 2014, PedidosYa was majority-acquired by Delivery Hero, a global online food ordering service company with presence in 70 countries worldwide.
In 2016 it began to allow online payments. In June 2017, it was listed on the Frankfurt Stock Exchange with a value of US$ 5,140 million.
The company continued its expansion into Bolivia in 2018, the Dominican Republic, and Paraguay in 2019; and Venezuela in 2020.
In 2019, PedidosYa reached a valuation of $1 billion (unicorn) based on its sales multiples and participation within the DH group. In 2020, PedidosYa acquired Glovo's operations in Latin America.
In April 2020, within the framework of the COVID-19 pandemic, the company opened the first PedidosYa Market dark stores in Buenos Aires, Santiago, and Montevideo.
In September, PedidosYa acquired Glovo's operations in Latin America, following its acquisition by Delivery Hero.
In 2021, PedidosYa began operations in Peru. In March of the same year, it began operations in Guatemala, reaching a valuation of $3 billion. In 2022, PedidosYa established its presence in 15 Latin American countries. The same year, it launched its subscription program PedidosYa Plus, the pick-up service at merchants, and the financial tool PedidosYa Créditos to support partner businesses. In March 2025, PedidosYa was designated as a global technology center by its parent company, Delivery Hero. From this hub, with a projected investment of $87 million in 2025, digital solutions will be developed for e-commerce platforms in 70 countries, reaching an estimated market of 2 billion people. In July 2025, the company announced the launch of a new version of the application with a technology investment of $87 million.
The campaign "World Cup Delivery," launched during the 2022 FIFA World Cup, won 11 awards at the Cannes Lions International Festival of Creativity in 2023.
In 2025, PedidosYa was one of the brands organically integrated into the Argentine television series El Eternauta. Inga, one of the characters, is a PedidosYa delivery worker who becomes trapped alongside the series’ protagonists. Following the premiere, actress Orianna Cárdenas took part in a campaign with the brand.
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