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Peanuts (briefly subtitled featuring Good ol' Charlie Brown) is a syndicated daily strip and Sunday strip American comic strip written and illustrated by Charles M. Schulz. The strip's original run extended from 1950 to 2000, continuing in reruns afterward. Peanuts is among the most popular and influential in the history of comic strips, with 17,897 strips published in all, making it "arguably the longest story ever told by one human being". At the time of Schulz's death in 2000, Peanuts ran in over 2,600 newspapers, with a readership of roughly 355 million across 75 countries, and had been translated into 21 languages. It helped to cement the Yonkoma as the standard in the United States, and together with its merchandise earned Schulz more than $1 billion. Following successful animated TV and stage-theatrical adaptations over the years, five animated theatrical films have been released so far, the most recent, movie adaptation, released by Blue Sky Studios in 2015.
Peanuts focuses on a social circle of young children, where adults unseen character. The main character, Charlie Brown, is meek, nervous, and lacks self-confidence. He is unable to fly a kite, win a baseball game, or kick a football held by his irascible friend Lucy, who always pulls it away at the last instant. Peanuts is a literate strip with philosophical, psychological, and sociological overtones, which was innovative in the 1950s. Its humor is psychologically complex and driven by the characters' interactions and relationships. The comic strip has been adapted in animation and theater.
Schulz drew every strip, through nearly 50 years, with no assistants, including the lettering and coloring process.
Schulz submitted his Li'l Folks cartoons to United Features Syndicate (UFS), who responded with interest. He visited the syndicate in New York City and presented a package of new comic strips he had worked on, rather than the panel cartoons he submitted. UFS found they preferred the comic strip. When UFS was preparing to syndicate the comic strip as Li'l Folk, Tack Knight, who authored the retired 1930s comic strip Little Folks, sought to claim exclusive rights to the title being used. Schulz argued in a letter to Knight that the contraction of Little to Li'l was intended to avoid this conflict, but conceded that the final decision would be for the syndicate. A different name for the comic strip became necessary after legal advice confirmed that Little Folks was a registered trademark. Meanwhile, the production manager of UFS noted the popularity of the children's program Howdy Doody. The show featured an audience of children who were seated in the "Peanut Gallery", and were referred to as "Peanuts". This inspired the decided title that was forced upon Schulz, to his consternation.
Schulz hated the title Peanuts, which remained a source of irritation to him throughout his life. He accused the production manager at UFS of not having seen the comic strip before giving it a title, and he said that the title would only make sense if there was a character named "Peanuts". On the day it was syndicated, Schulz's friend visited a news stand in uptown Minneapolis and asked if there were any newspapers that carried Peanuts, to which the newsdealer replied, "No, and we don't have any with popcorn either", which confirmed Schulz's fears concerning the title. Whenever Schulz was asked what he did for a living, he would evade mentioning the title and say, "I draw that comic strip with Snoopy in it, Charlie Brown and his dog". In 1997 Schulz said that he had discussed changing the title to Charlie Brown on multiple occasions in the past but found that it would ultimately cause problems with licensees who already incorporated the existing title into their products, with unnecessary expenses involved for all downstream licensees to change it.
Schulz decided to produce all aspects of the strip himself from the script to the finished art and lettering. Schulz did, however, hire help to produce the comic book adaptations of Peanuts. Republished in Hogan's Alley blog by Tom Heintjes, May 17, 2015. Thus, the strip was able to be presented with a unified tone, and Schulz was able to employ a minimalistic style. Backgrounds were generally not used, and when they were, Schulz's frazzled lines imbued them with a fraught, psychological appearance. This style has been described by art critic John Carlin as forcing "its readers to focus on subtle nuances rather than broad actions or sharp transitions." Masters of American Comics John Carlin Yale University Press 2005 Schulz held this belief all his life, reaffirming in 1994 the importance of crafting the strip himself: "This is not a crazy business about slinging ink. This is a deadly serious business."
While the strip in its early years resembles its later form, there are significant differences. The art was cleaner, sleeker, and simpler, with thicker lines and short, squat characters. For example, in these early strips, Charlie Brown's famous round head is closer to the shape of an American football or rugby football. Most of the kids were initially fairly round-headed. As another example, all the characters (except Charlie Brown) had their mouths longer and had smaller eyes when they looked sideways.
Schulz threw satirical barbs at any number of topics when he chose. His child and animal characters satirized the adult world. Over the years he tackled everything from the Vietnam War to school dress codes to "New Math". The May 20, 1962 strip featured an icon that stated "Defend Freedom, Buy U.S. Savings Bonds." In 1963 he added a little boy named "5" to the cast, whose sisters were named "3" and "4," and whose father had changed their family name to their ZIP Code, giving in to the way numbers were taking over people's identities. Also in 1963, one strip showed Sally being secretive about school prayer, in reference to the Supreme Court decisions on it that year. In 1958, a strip in which Snoopy tossed Linus into the air and boasted that he was the first dog ever to launch a human parodied the hype associated with Sputnik 2's launch of Laika the dog into space earlier that year. Another sequence lampooned and "organized" play when all the neighborhood kids join snowman-building leagues and criticize Charlie Brown when he insists on building his own snowmen without leagues or coaches.
Peanuts touched on religious themes on many occasions, especially during the 1960s. The classic television special A Charlie Brown Christmas from 1965, features the character Linus van Pelt quoting the King James Version of the Bible (Luke 2:8–14) to explain to Charlie Brown what Christmas is all about (in personal interviews, Schulz mentioned that Linus represented his spiritual side). Because of the explicit religious material in A Charlie Brown Christmas, many have interpreted Schulz's work as having a distinct Christian theme, though the popular perspective has been to view the franchise through a secular lens.
During the week of July 29, 1968, Schulz debuted the African American character Franklin to the strip, at the urging of white Jewish Los Angeles schoolteacher Harriet Glickman. Though Schulz feared that adding a black character would be seen as patronizing to the African American community, Glickman convinced him that the addition of Black characters could help normalize the idea of friendships between children of different ethnicities. Franklin appeared in a trio of strips set at a beach, in which he first gets Charlie Brown's beach ball from the water and subsequently helps him build a sand castle, during which he mentions that his father is in Vietnam.
In the late 1970s, during Schulz's negotiations with United Feature Syndicate over a new contract, syndicate president William C. Payette hired superhero comic artist Al Plastino to draw a backlog of Peanuts strips to hold in reserve in case Schulz left the strip. When Schulz and the syndicate reached a successful agreement, United Media stored these unpublished strips, the existence of which eventually became public. Plastino himself also claimed to have ghostwritten for Schulz while Schulz underwent heart surgery in 1983.
In the 1980s and the 1990s, the strip remained the most popular comic in history, though other comics, such as Garfield and Calvin and Hobbes, rivaled Peanuts in popularity. Schulz continued to write the strip until announcing his retirement on December 14, 1999, due to his failing health.
The Sunday strip featured the last appearances of Peppermint Patty and Marcie, with Peppermint Patty playing a game of football in the rain by herself. Marcie comes up, carrying an umbrella and remarking that everyone has gone home. Peppermint Patty laments that they never shook hands and said "good game".
The January 3 strip consisted of a drawing of Snoopy sitting atop his doghouse with his typewriter, as he had done many times over the course of the strip's lifespan. The drawing was accompanied by a printed note from Schulz which officially announced his retirement from drawing and thanking his readers for their support.
Although a series of reruns of older strips would begin on January 4, 2000, there were still six unpublished Sunday strips that Schulz had completed. The first of these ran on January 9, featuring Rerun and Snoopy playing in the snow. The second featured the last appearance of Woodstock, as he and Snoopy in one last fantasy sequence are called upon by George Washington to chop firewood. Rerun makes his final appearance in the fourth, trying to paint something other than flowers in art class, and Sally makes her last appearance in the fifth conversing with Charlie Brown about love letters.
The final Peanuts strip, as shown here, ran on February 13, 2000, the night after Schulz died from a heart attack. It consisted of two small panels across the top and a large panel at the bottom. The title panel shows Charlie Brown talking to someone on the telephone, who is apparently asking to speak to Snoopy. Charlie Brown responds by telling the caller "No, I think he's writing". The second panel shows Snoopy sitting atop his doghouse typing on his typewriter as he had many times before, while the words "Dear Friends…" appeared above his head.
The larger panel at the bottom consisted of a larger scale drawing of the final daily strip, with Snoopy against a blue sky background. Above his head, several panels from past strips were overlaid. Underneath these panels, the full note that Schulz had written to his fans was printed (part of it had been omitted in the final daily strip). It read as follows:
Many other cartoonists paid tribute to Peanuts and Schulz by homages in their own strips, appearing on February 13, 2000, or in the week beforehand. The comic was reprinted the day after that, but only had the farewell letter. After Peanuts ended, United Feature Syndicate began offering the newspapers that ran it a package of reprinted strips under the title Classic Peanuts. The syndicate limited the choices to either strips from the 1960s or from the 1990s, although a newspaper was also given the option to carry both reprint packages if it desired. All Sunday strips in the package, however, come from the 1960s.
Peanuts continues to be prevalent in multiple media through widespread syndication, the publication of The Complete Peanuts, the release of several new television specials (all of which Schulz had worked on, but had not finished, before his death), and Peanuts Motion Comics. Additionally, BOOM! Studios has published a series of comic books that feature new material by new writers and artists, although some of it is based on classic Schulz stories from decades past, as well as including some classic strips by Schulz, mostly Sunday color strips. One graphic novel, Scotland Bound, Charlie Brown adapts a cancelled Schulz and Melendez script.
In early 2011, United Media (the parent of United Feature Syndicate) struck a distribution deal with Universal Uclick (now known as Andrews McMeel Syndication) for syndication of the company's 150 comic strip and news features, including Peanuts. On January 5, 2015, Universal Uclick's website, GoComics, announced on that it would be launching "Peanuts Begins", a feature rerunning the entire history of the strip from the beginning in colorized form. This was done to honor the 65th anniversary of the strip's debut.
Readers and critics have explored the question as to whether Schulz based Charlie Brown on himself. This question often carried the suggestion that the emotionally sensitive and depressed behavior of Charlie Brown drew from Schulz's own life or childhood experiences. Commenting on the tendency of these conclusions being drawn, Schulz said in a 1968 interview, "I think of myself as Charles Schulz. But if someone wants to believe I'm really Charlie Brown, well, it makes a good story." He explained in another interview that the comic strip as a whole is a personal expression, and so it is impossible to avoid all the characters presenting aspects of his personality. Biographer David Michaelis made a similar conclusion, describing Charlie Brown as simply representing Schulz's "wishy-washiness and determination". Regardless, some profiles of Schulz confidently held that Charlie Brown was based on him.
Lucy is bossy, selfish and opinionated, and she often delivers commentary in an honest albeit offensive and sarcastic way. Schulz described Lucy as full of misdirected confidence, but having the virtue of being capable of cutting right down to the truth. He said that Lucy is mean because it is funny, particularly because she is a girl: he posited that a boy being mean to girls would not be funny at all, describing a pattern in comic strip writing where it is comical when supposedly weak characters dominate supposedly strong characters. Lucy at times acts as a psychiatrist and charges five cents for psychiatric advice to other characters (usually Charlie Brown) from her "psychiatric booth", a booth parodying the setup of a lemonade stand. Lucy's role as a psychiatrist has attracted attention from real-life individuals in the field of psychology; the psychiatrist Athar Yawar playfully identified various moments in the strip where her activities could be characterized as pursuing medical and scientific interests, commenting that "Lucy is very much the modern doctor".
Linus is Charlie Brown's most loyal and uplifting friend and introduces intellectual, spiritual and reflective elements to the strip. He offers opinions on topics such as literature, art, science, politics and theology. He possesses a sense of morality and ethical judgment that enables him to navigate topics such as faith, intolerance, and depression. Linus acts as a philosopher and open ear to Charlie Brown's dilemmas and worries. Schulz enjoyed the adaptability of his character, remarking he can be "very smart" as well as "dumb". He has a tendency of expressing lofty or pompous ideas that are quickly rebuked. He finds psychological security from thumb sucking and comfort object. The idea of his "security blanket" originated from Schulz's own observation of his first three children, who carried around blankets. Schulz described Linus's blanket as "probably the single best thing that I ever thought of". He was proud of its versatility for visual humor in the strip, and with how the phrase "security blanket" entered the dictionary.
Peppermint Patty is a tomboy who is forthright and loyal and has what Schulz described as a "devastating singleness of purpose". She frequently misunderstands things, to the extent that her confusion serves as the premise of many individual strips and stories; in one story she prepares for a "skating" competition, only to learn with disastrous results that it is for roller skating and not ice skating. She struggles at school and with her homework and often falls asleep in school. The wife of Charles Schulz, Jean Schulz, suggested that this is the consequence of how Peppermint Patty's single father works late; she stays awake at night waiting for him. In general, Charles Schulz imagined that some of her problems were from having an absent mother.
Marcie is bookish and a good student. Schulz described her as relatively perceptive compared to other characters, stating that "she sees the truth in things" (although she perpetually addresses Peppermint Patty as "sir"). The writer Laura Bradley identified her role as "the unassuming one with sage-like insights".
As well as the above, several other characters were introduced and then faded out of prominence during the strip's run:
The strip was declared second in a list of the "greatest comics of the 20th century" commissioned by The Comics Journal in 1999.Tom Spurgeon, Art Spiegelman, Bart Beatty et al., "The Top 100 English-Language Comics of the Century," The Comics Journal 210 (February 1999) The top-ranked comic was George Herriman's Krazy Kat, a strip Schulz admired (and in fact was among his biggest inspirations), and he accepted the ranking in good grace, to the point of agreeing with it. In 2002 TV Guide declared Snoopy and Charlie Brown tied for 8th in its list of the "Top 50 Greatest Cartoon Characters of All Time", published to commemorate its 50th anniversary.
Schulz was included in the touring exhibition "Masters of American Comics". His work was described as "psychologically complex", and his style as "perfectly in keeping with the style of its times."
Despite the widespread acclaim Peanuts has received, some critics have alleged a decline in quality in the later years of its run, as Schulz frequently digressed from the more cerebral socio-psychological themes that characterized his earlier work in favor of lighter, more whimsical fare. For example, in an essay published in the New York Press at the time of the final daily strip in January 2000, "Against Snoopy", Christopher Caldwell argued that Snoopy, and the strip's increased focus on him in the 1970s, "went from being the strip's besetting artistic weakness to ruining it altogether".
The December 1997 issue of The Comics Journal featured an extensive collection of testimonials to Peanuts. Over 40 cartoonists, from mainstream newspaper cartoonists to underground, independent comic artists, shared reflections on the power and influence of Schulz's art. Gilbert Hernandez wrote, " Peanuts was and still is for me a revelation. It's mostly from Peanuts where I was inspired to create the village of Palomar in Love and Rockets. Schulz's characters, the humor, the insight ... gush, gush, gush, bow, bow, bow, grovel, grovel, grovel ..." Tom Batiuk wrote: "The influence of Charles Schulz on the craft of cartooning is so pervasive it is almost taken for granted." Batiuk also described the depth of emotion in Peanuts: "Just beneath the cheerful surface were vulnerabilities and anxieties that we all experienced, but were reluctant to acknowledge. By sharing those feelings with us, Schulz showed us a vital aspect of our common humanity, which is, it seems to me, the ultimate goal of great art.""'Dear Sparky ... ' Comic Artists From Across the Medium on the Legendary Cartoonist and Creator of Peanuts," The Comics Journal, December 1997
Cartoon tributes have appeared in other comic strips since Schulz's death in 2000 and are now displayed at the Charles Schulz Museum. On May 27, 2000, many cartoonists collaborated to include references to Peanuts in their strips. Originally planned as a tribute to Schulz's retirement, after his death that February it became a tribute to his life and career. Similarly, on October 30, 2005, several comic strips again included references to Peanuts and specifically the It's the Great Pumpkin, Charlie Brown television special. On November 26, 2022, several cartoonists included references to Peanuts and Charles Schulz in their strips to celebrate his 100th birthday.
Giant helium balloons of Snoopy, Charlie Brown, and Woodstock have been featured in the annual Macy's Thanksgiving Day Parade in New York City since 1968. This was referenced in a 2008 Super Bowl XLII commercial for Coca-Cola, in which the Charlie Brown balloon snags a Coca-Cola bottle from two battling balloons (Underdog and Stewie Griffin). The Snoopy balloon appeared outside the window of Leonard Bernstein's Central Park West apartment in a scene in the movie Maestro, released in 2023.
Snoopy has been the personal safety mascot for NASA astronauts since 1968, and NASA issues a Silver Snoopy award to its employees or contractors' employees who promote flight safety. The black-and-white communications cap carrying an audio headset worn since 1968 by the Apollo program, Skylab, and Space Shuttle astronauts was commonly referred to as a Snoopy cap.
The Apollo 10 lunar module's call sign was Snoopy, and the command module's call sign was Charlie Brown. While not included in the mission logo, Charlie Brown and Snoopy became semi-official mascots for the mission. Charles Schulz drew an original picture of Charlie Brown in a spacesuit that was hidden aboard the craft to be found by the astronauts once they were in orbit. This drawing is now on display at the Kennedy Space Center.
The name of the Brazilian rock band Charlie Brown Jr., formed in 1992, is named after the character Charlie Brown. The idea came about when Chorão, the band's lead singer, ran over a coconut water stand where there was an image of the character printed on the facade of the establishment.
Peanuts on Parade is St. Paul, Minnesota's tribute to Peanuts. It began in 2000, with the placing of 101 statues of Snoopy throughout the city of Saint Paul. The statues were later auctioned at the Mall of America in Bloomington, Minnesota. In 2001, there was "Charlie Brown Around Town", 2002 brought "Looking for Lucy", and in 2003, "Linus Blankets Saint Paul". Linus Blankets St. Paul Permanent bronze statues of the Peanuts characters are found in Landmark Plaza in downtown St. Paul.
Peanuts characters, and Charles Schulz have been recognized several times in U.S. commemorative postage stamps. A Peanuts World War I Flying Ace U.S. stamp was released on May 17, 2001. The value was 34 cents, first class. A Charlie Brown Christmas forever stamp was issued on October 2, 2015. In 2022, the U.S. Postal Service commemorated the 100th anniversary of Schulz's birth with postage stamps honoring him "alongside his beloved characters".
In 2001, the Sonoma County Board of Supervisors renamed the Sonoma County Airport, located a few miles northwest of Santa Rosa, California, the Charles M. Schulz Airport in his honor. The airport's logo features Snoopy as the World War I Flying Ace (goggles/scarf), taking to the skies on top of his red doghouse (the Sopwith Camel). A bronze statue of Charlie Brown and Snoopy stands in Depot Park in downtown Santa Rosa.
The primary series of reprints was published by Rinehart & Company (later Holt, Rinehart and Winston) beginning in 1952, with the release of a collection simply titled Peanuts. This series, which presented the strips in rough chronological order (albeit with many strips omitted from each year) continued through the 1980s, after which reprint rights were handed off to various other publishers. Ballantine Books published the last original series of Peanuts reprints, including Peanuts 2000, which collected the final year of the strip's run.
Coinciding with these reprints were smaller paperback collections published by Fawcett Publications. Drawing material from the main reprints, this paperback series began with The Wonderful World of Peanuts in 1962 and continued through Lead On, Snoopy in 1992.
Charles Schulz had always resisted republication of the earliest Peanuts strips, as they did not reflect the characters as he eventually developed them. However, in 1997 he began talks with Fantagraphics Books to have the entire run of the strip, which would end up with 17,897 strips in total, published chronologically in book form. In addition to the post-millennium Peanuts publications are BOOM! Studios restyling of the comics and activity books, and "First Appearances" series. Its content is produced by Peanuts Studio, subsequently an arm of Peanuts Worldwide LLC.
In addition, almost all Peanuts strips are now also authoritatively available online at GoComics.com (there are some strips missing from the digital archive). Peanuts strips were previously featured on Comics.com.
The characters continue to be adapted into animation after the comic strip ended in 2000, with the latest television special made in 2024. A series of cartoon shorts premiered on iTunes in 2008, Peanuts Motion Comics, which directly lifted themes and plot lines from the strip. In 2014, the French network France 3 debuted Peanuts by Schulz, a series of episodes each consisting of several roughly one-minute shorts bundled together. The latest feature-length film, The Peanuts Movie, was released in 2015 by 20th Century Fox and Blue Sky Studios. Three Peanuts Apple TV+ series, Snoopy in Space, The Snoopy Show, and Camp Snoopy both premiered in 2019, 2021, and 2024, respectively. The characters also make a guest appearance in Mariah Carey's Magical Christmas Special in 2020. On November 6, 2023, a new feature film from WildBrain (the company behind the recent Peanuts content since 2018) and Peanuts Worldwide was announced by Apple TV+. Production started in 2024.
The American rock band The Royal Guardsmen recorded four novelty songs from 1966 to 1968 as tributes to Snoopy. The first song was released as the single Snoopy Vs. The Red Baron (1966), based on the storyline of Snoopy sitting atop his dog house imagining himself as a World War I pilot, battling the German flying ace The Red Baron. The band would later release two more similar songs in 1967, Return of The Red Baron and Snoopy's Christmas. In 1968 they recorded Snoopy for President.
A second musical premiered in 1975, Snoopy! The Musical, scored by Larry Grossman with lyrics by Hal Hackady. A sequel to You're a Good Man, Charlie Brown, Snoopy! is also a collection of musical sketches, though focused on Snoopy. It was first performed in San Francisco, and eventually off-Broadway for 152 performances.
You're a Good Man, Charlie Brown and Snoopy!!! The Musical were both further adapted as animated television specials, respectively, in 1985 and in 1988. Going in the opposite direction from animation to live production, is the 2016 A Charlie Brown Christmas, based on the animated television special of the same name. It is considered a generally faithful readaptation, although it features the additional characters Woodstock and Peppermint Patty who did not exist in the strip when the original was made.
Some licensing relationships were maintained long-term. Hallmark began printing greetings cards and party goods featuring the characters in 1960. In the late 1960s, Sanrio held the licensing rights in Japan for Snoopy. Sanrio is best known for Hello Kitty and its focus on the kawaii segment of the Japanese market. Beginning in 1985, the characters were made mascots and served as spokespeople for the MetLife insurance company, with the intention to make the business "more friendly and approachable". Schulz justified the licensing relationship with MetLife as necessary to financially support his philanthropic work, although refused to openly describe the exact details of the work he was financing. In 2016, the 31-year licensing relationship with MetLife ended. The relationship resumed in 2023 with Snoopy returning as a mascot for pet insurance.
In 1999, it was estimated that there were 20,000 different new products each year adorning a variety of licensed items, such as: clothing, plush toys of Snoopy, vacuum flask, lunch boxes, picture frames, and music boxes. The familiarity of the characters also proved lucrative for advertising material in both print and television, appearing on products such as Dolly Madison snack cakes, Chex Mix snacks, Bounty paper towels, Kraft Foods macaroni cheese and A&W Root Beer.
The sheer extent to which the characters are used in licensed material is a subject of criticism against Schulz. Los Angeles Times pointed out that "some critics say Schulz was distracted by marketing demands, and his characters had become caricatures of themselves by shilling for Metropolitan Life Insurance, Dolly Madison cupcakes and others." Schulz reasoned that his approach to licensing was in fact modest, stating "our licensing program is built upon characters who are figuratively alive" and "we're not simply stamping these characters out on the sides of products just to sell products" while also adding "Snoopy is so versatile he just seems to be able to fit into any role and it just works. It's not that we're out to clutter the market with products. In fact anyone saying we're overdoing it is way off base because actually we are underdoing it".
In 1980 (with a new edition published in 1990), the Funk & Wagnalls publishing house also produced a children's encyclopedia called the Charlie Brown's 'Cyclopedia. The 15-volume set features many of the Peanuts characters.
In April 2002, board game was released by USAopoly. The game was created by Justin Gage, a friend of Charles and Jeannie Schulz. Gage dedicated the game to Schulz in memory of his passing.
Snoopy is currently one of the official mascots of the Six Flags parks, primarily in the former Cedar Fair operated areas. It was previously used in all of the park logos but it has since been removed. Before 2011, Cedar Fair also operated a Camp Snoopy area at Dorney Park & Wildwater Kingdom, Worlds of Fun, and Valleyfair featuring various Peanuts-themed attractions. There is still a Camp Snoopy area at Cedar Point, Carowinds, Kings Island, Knott's Berry Farm and Michigan's Adventure.
In 2008, Cedar Point introduced Planet Snoopy, a children's area where Peanuts Playground used to be. This area consists of family and children's rides relocated from Cedar Point's sister park Geauga Lake after its closing. The rides are inspired by Peanuts characters. In 2010, the Nickelodeon Central and Nickelodeon Universe areas in the former Paramount Parks (California's Great America, Canada's Wonderland, Carowinds, Kings Dominion, and Kings Island) were replaced by Planet Snoopy. In 2011, Cedar Fair announced it would also add Planet Snoopy to Valleyfair, Dorney Park & Wildwater Kingdom, and Worlds of Fun, replacing the Camp Snoopy areas. ″Carowinds″ Planet Snoopy was rethemed to Camp Snoopy.
Also, the Peanuts characters can be found at Universal Studios Japan in the Universal Wonderland section along with the characters from Sesame Street and Hello Kitty, and in the Snoopy's World in Hong Kong.
There is a trail called A Dog's Trail Across Cardiff, Caerphilly and Porthcawl. The trail features Snoopy from Peanuts.
In May 2017, Canada-based DHX Media (now WildBrain) announced that it would acquire Iconix's entertainment brands, including the 80% stake of Peanuts Worldwide and full rights to the Strawberry Shortcake brand, for $345 million. DHX officially took control of the properties on June 30, 2017.
On May 13, 2018, DHX announced it had reached a strategic agreement in which Sony Music Entertainment Japan (whose consumer products division has been a licensing agent for the Peanuts brand since 2010) would acquire 49% of its 80% stake in Peanuts Worldwide for $185 million, with DHX holding a 41% stake and SMEJ owning 39%. The transaction was completed on July 23. Two months after the sale's completion, DHX eliminated the rest of its debt by signing a five-year, multi-million-dollar agency agreement with CAA-GBG Global Brand Management Group (a brand management joint venture between Creative Artists Agency and Hong Kong-based Global Brands Group) to represent the Peanuts brand in China and the rest of Asia excluding Japan.
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