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Papamoa or Papamoa Beach is a suburb of Tauranga, located about 11 kilometres from the city centre. It is the largest residential suburb in Tauranga. It is bordered to the west by Arataki and Mount Maunganui (east of Sunrise Avenue and Hibiscus Avenue), the east by the Kaituna River (separating it from the Western Bay of Plenty District) and to the south by State Highway 2.
Papamoa has of white sandy beach stretching from the boundary with Mount Maunganui in the west to the Kaituna River in the east. Widespread Pākehā settlement of the area did not start until the early 1960s and prior to this Papamoa had been largely a rural area. Once a small and tight knit community, many of Papamoa Beach's sweeping paddocks have been swallowed up by urban development.
In subsequent decades, Papamoa is currently one of the fastest growing suburbs of Tauranga, with many different subdivisions developing concurrently on different blocks of land on the fringes of the suburb. It is popular for fishing, surfing, and as a holiday retreat.
In 2012, Papamoa Beach was the location for a skinny dipping world record attempt. On 2 December 2012, 299 people got naked in the water. Despite a cold day, many people stripped naked attempting to beat Christchurch's Summer Beach Dip. The record failed as Guinness World Records required all swimmers to be in the water at the same time for a group photo.
Papamoa Beach had a population of 34,533 in the 2023 New Zealand census, an increase of 7,143 people (26.1%) since the 2018 census, and an increase of 14,214 people (70.0%) since the 2013 census. There were 16,638 males, 17,820 females, and 81 people of other genders in 12,369 dwellings. 2.2% of people identified as LGBTQ. The median age was 38.7 years (compared with 38.1 years nationally). There were 7,290 people (21.1%) aged under 15 years, 5,493 (15.9%) aged 15 to 29, 15,246 (44.1%) aged 30 to 64, and 6,504 (18.8%) aged 65 or older.
People could identify as more than one ethnicity. The results were 81.7% European (Pākehā); 18.1% Māori; 3.5% Pasifika; 8.9% Asian; 2.6% Middle Eastern, Latin American and African New Zealanders (MELAA); and 1.9% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 95.9%, Māori by 3.7%, Samoan by 0.4%, and other languages by 12.9%. No language could be spoken by 2.2% (e.g. too young to talk). New Zealand Sign Language was known by 0.4%. The percentage of people born overseas was 26.7, compared with 28.8% nationally.
Religious affiliations were 28.1% Christian, 1.3% Hindu, 0.2% Islam, 1.0% Māori religious beliefs, 0.4% Buddhist, 0.4% New Age, 0.1% Jewish, and 4.1% other religions. People who answered that they had no religion were 57.7%, and 6.8% of people did not answer the census question.
Of those at least 15 years old, 6,231 (22.9%) people had a bachelor's or higher degree, 14,499 (53.2%) had a post-high school certificate or diploma, and 6,513 (23.9%) people exclusively held high school qualifications. The median income was $42,400, compared with $41,500 nationally. 3,300 people (12.1%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was 13,617 (50.0%) full-time, 3,789 (13.9%) part-time, and 756 (2.8%) unemployed.
| +Individual statistical areas |
| $38,900 |
| $42,000 |
| $42,800 |
| $37,400 |
| $43,200 |
| $41,400 |
| $40,700 |
| $46,200 |
| $45,200 |
| $48,800 |
| $44,500 |
Fashion Island, another shopping centre covering 3,315 m2, opened in 2006. It has 20 stores.
Te Kura Kaupapa Māori o Te Kura Kokiri is a Māori language immersion composite school for Year 1 to 13. with a roll of .
Papamoa has several state primary schools for Year 1 to 6 students:
Suzanne Aubert Catholic School is a state integrated Catholic primary school which opened in 2021. It has a roll of .
All these schools are co-educational. Rolls are as of
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