Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010 by its founder Jefferson Hack as a brand of LVMH.[ "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)][ "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.
History
Nowness launched in 2010.
Its founder and chief creative executive is
Jefferson Hack
Awards
External links
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"Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
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"Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
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"7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
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"The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
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"Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
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"Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)