is a type of Japanese [[banner]]. They are long, narrow canvas flags, attached length-wise to a pole. A cross-rod holds the fabric straight out to prevent it from furling around the rod; this way, the field is always visible and identifiable.
Today, nobori are a common sight in Japan. Often, they are used for making announcements and advertising sales, products, or the name of a business; and can frequently be found outside retail stores, restaurants, and other businesses. Political parties also use nobori to identify themselves during election campaigns. In festivals and sports events, nobori are used in a similar fashion to the way banners and signs are used in Western sporting events. Shinto shrines or Buddhist temples may line walkways, fences or walls with nobori, frequently bearing the names of donors or deceased parishioners. In recent years, nobori influenced flags are gaining popularity around the world.
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