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Newman Day is a collegiate drinking tradition in which 24 are consumed over 24 hours. The ritual was initiated by students of Bates College, in Lewiston, Maine. The Daily Princetonian: Carol Lu, "If I had a nickel for every beer I drank today." April 24, 2007. The New York Times: "Newman's Day — forget it, star urges drinkers." Retrieved May 27, 2007. At its inception during the college's annual January 1976 Winter Carnival, a student exclaimed that Paul Newman once said "24 hours in a day, 24 beers in a case. Coincidence? I think not," as a rhetorical mandate.
Originally named Paul Newman Day, it was renamed Newman Day (sometimes known as Newman's Day), and became an unofficial student tradition at Bates in the years to follow. As time went on the tradition was picked up by his alma mater, Kenyon College, as well as Princeton. At Bates, Newman Day occurs on the Friday of Winter Carnival, although other schools have opted to celebrate on April 24. In all cases, the event begins at 12:00 am and concludes at 11:59 pm. During his life Newman publicly opposed the tradition and asserted that the quote inspiring it was misattributed.
The tradition has been spun off into new traditions and similar activities by West Virginia University and the University of Virginia. At the College of Saint Benedict and Saint John's University in Minnesota, the same tradition is celebrated annually under the name of "Case Day".
24 hours in a day, 24 beers in a case. Coincidence? I think not.The tradition was officially debuted on the campus of Bates College in Lewiston, Maine, during the January 1976 Winter Carnival by students participating in the day's events. Newman Day begins at 12:00 am and concludes at 11:59 pm. The traditional and original rules stipulate that one beer must be consumed every hour, within the hour, during this time period. During this time, the participant is not allowed to sleep and is not allowed to "Alcoholism" (throw up), or else the amount of beer consumed is "reset" to zero and they must begin the challenge again (i.e., if someone were to throw up at 11:50 pm, should they choose to complete the activity, they would have to consume 24 beers in nine minutes or 540 seconds). The participant must continue with his or her daily activities (i.e., going to classes, sports practices, theatre performances, etc.), assuming a normal outer appearance.
He sent a letter to the President of Bates College, Thomas Reynolds on April 20, 1987, in which he said:
Dear Mr. Reynolds: I was surprised to learn that a day which was held in my honor was actually an excuse for drunkenness, disregard for property, disrespect for people, and deeds of questionable character. That the tradition of these activities has been wisely quashed by those in authority is indeed a relief. I would like to propose that Paul Newman Day be reinstated under somewhat different guidelines; i.e., a day in pursuit of athletic excellence with paid attendance. The proceeds to be returned to the community in ways of your own choosing. I would be grateful to learn if the students find any merit in this. Sincerely, Paul Newman P.S. My office address is: 500 Park Avenue, New York, NY 10022Bates along with Princeton quickly disavowed any responsibility for the event, responding that Newman Day is not sponsored, endorsed, or encouraged by the universities and is solely an unofficial event among students.
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