Negril is a small, widely dispersed seaside resort and town located in Westmoreland and Hanover Parish parishes at the far western part of Jamaica, southwest from Sangster International Airport in Montego Bay. Negril Resorts
Westmoreland is the westernmost parish in Jamaica, located on the south side of the island. Downtown Negril, the West End cliff resorts to the south of downtown, and the southern portion of the so-called beach are in Westmoreland Parish. The northernmost resorts are along the Negril Beach and are nearer if not across the border where Westmoreland Parish meets the Hanover Parish. The nearest large town is Savanna-la-Mar, the capital of Westmoreland Parish if traveling South West. Whereas going in the opposite direction along the A1 highway is Lucea, the Capital Town of Hanover.
When the road between Montego Bay and Negril was improved in the early 1970s, it helped to increase Negril's status as a new resort location. It was a two-lane paved road that ran approximately inland from two white coral sand beaches, at the southern end of which was a small village. The long paved road from the village ran north to Green Island, home to many of the Jamaican workers in Negril, and was straight enough to double as a runway for small airplanes. Lengths of railroad track stand on end along the side of the road to discourage drug smugglers from landing on the road to pick up cheap cargos of marijuana.
After Negril's infrastructure was expanded—anticipating the growth of resorts and an expanding population, a small airport, the Negril Aerodrome, was built in 1976 near Rutland Point, alongside several small hotels mostly catering to the North American winter tourists. Europeans also came to Negril, and several hotels were built to cater directly to those guests.
For years, Negril's beach was rated as one of the top ten beaches in the world by several travel magazines. The beach's length is significant — the two bays (Bloody Bay to the north, and Long Bay to the south) comprise the Seven Mile Beach. The beach is actually roughly 7 miles in length, with Bloody Bay being around 2 miles, and Long Bay being just under 5 miles. Bloody Bay is home to the large, all-inclusive resorts, and Long Bay has all-inclusives and smaller, family-run hotels.
South of downtown Negril is West End Road, known as the West End, which is lined with resorts that offer more privacy. These areas have access to waters used for snorkelling and diving, with jumping points reaching more than high.
Many vendors and shops are located around the beach resorts; however, they are predominantly located on the south end of the beach, where there are fewer all-inclusive resorts.
A new highway from Montego Bay and an improved infrastructure may bring more tourists. As a result, more hotels and tour operators continue to develop new attractions and excursions in Negril. Since the 1980s, it has also become a popular location for U.S. college students to visit during spring break, or just a regular vacation in Jamaica.
The last few years have seen major development along the beach. The resorts include Couples Resorts, Couples Resorts, Sandals Resorts, Beaches Resorts, Samsara Hotel, Legends Resort, the Grand Lido, Riu Palace Tropical Bay, RIU Hotels, and Hedonism Resorts. The Hedonism II resort is one enduring hotel and resort that remains an adult destination.
A franchise of Jimmy Buffett's chain restaurant and bar, Jimmy Buffett's Margaritaville, and a duty-free zone have also been added. Currently under construction is the huge new Royalton Negril Resort.
In recent years, a large development has been constructed consisting of ocean front villas, 2 or 3 bed townhouse developments and studio apartments. This development is known as Little Bay Country Club and is home to some of the wealthiest Jamaican families.
The Reggae Marathon has been held yearly in Negril since 2001.
In April 2023, the government of Jamaica, announced its plans to build an international airport in Negril. Edmund Bartlett, the Minister of Tourism of Jamaica said that Negril, being a major tourist destination, needs resources and that the town will see development in the new fiscal year. Bartlett said that the development would include an international airport, a public beach park, and a craft village.
On the inland side of Negril's main road, to the east of the shore, lies a swamp called the Great Morass, through which runs the Negril River. Within the Great Morass is the Royal Palm Reserve, with protected wetlands and forest.
In 1990, the Negril Coral Reef Preservation Society was formed as a non-profit, non-governmental organization to address ongoing degradation of the ecosystem of . The Negril marine park was officially declared on 4 March 1998 covering a total area of approximately and extending from the Davis Cove River in the Parish of Hanover to St. John's Point in Westmoreland.
Scuba diving and snorkeling are especially good in the protected reef areas.
The West End Road is also known as Lighthouse Road as there is a Belgian engineered lighthouse protecting seafarers from the cliffs. There are views from this western tip of Negril, near Negril Lighthouse.
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