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Negativland is an American experimental music band that originated in the San Francisco Bay Area in the late 1970s.Thomas Bey William Bailey, Unofficial Release: Self-Released And Handmade Audio In Post-Industrial Society, Belsona Books Ltd., 2012 The core of the band consists of Mark Hosler, David Wills (aka "The Weatherman"), Peter Conheim and Jon Leidecker (aka "Wobbly"). Negativland has released a number of albums ranging from pure sound collage to more musical expositions. These have mostly been released on their own label, Seeland Records. In the late 1980s and early 1990s, they produced several recordings for SST Records, most notably Escape from Noise, Helter Stupid and U2. Negativland were sued by the band U2's record label, Island Records, and by SST Records, which brought them widespread publicity and notoriety. The band, along with the Church of the SubGenius parody religion and other "creative" types, were among those given a free website by the University of North Carolina back in 1994 just to see what these creative types would do with a website. Negativland coined the term culture jamming in 1984. Don Joyce added it to the album JamCon '84 in the form of "culture jammer".Lloyd, Jan (2003) Culture Jamming: Semiotic Banditry in the Streets , in Cultural Studies Department: University of Canterbury, Christchurch The band took their name from a Neu! track, with their record label Seeland Records also being named after another Neu! track.
Following the somewhat unexpected success of the album, Negativland faced the prospect of being prompted to tour, which they had an inept budget for; to prevent this, they made the decision to craft a hoax press release that claimed that Negativland were prevented from touring by law enforcement, citing "Federal Authority Dick Jordan", because the song "Christianity Is Stupid" from Escape from Noise had supposedly inspired the then widely covered case of 16-year-old mass murderer David Brom killing his family. To deliberately cause tension with the media, the press release went on to vigorously deny the purported connection between Negativland and the murders. The claim that Brom's crimes were inspired by Negativland was disseminated and discussed, generally skeptically, in local media as well as the Village Voice, with at least one Bay Area television station apparently believing the claims of the press release to be factual., page found at archive.org 2015-10-16. The incident became the conceptual foundation for Negativland's next release, Helter Stupid, which featured a cover photo of TV news anchorman Dave McElhatton delivering the Brom murder story, with the album prominently sampling news coverage of the hoax.
The songs within were parodies of the group U2's well-known 1987 song "I Still Haven't Found What I'm Looking For", including and extensive sampling of the original song. The song "The Letter U And The Numeral 2" features a musical backing to an extended profane rant from well-known disc jockey Casey Kasem, lapsing out of his more polished and professional tone during a frustrating rehearsal that had gone out to many stations as raw feed and was taped by several engineers, who had been passing it around for a number of years. One of Kasem's milder comments was "These guys are from England and who gives a shit?" (U2 was actually formed in Ireland. Moments earlier he had read from his script, "the Irish band from Dublin".)
U2's label Island Records quickly sued Negativland, stating that placing the word "U2" on the cover violated trademark law, as did the song itself. Island Records also contended that the single was an attempt to deliberately confuse U2 fans, awaiting the impending release of Achtung Baby, into purchasing what they believed was a new U2 album called Negativland.
In June 1992, R. U. Sirius, publisher of the magazine Mondo 2000, came up with an idea. Publicists from U2 had contacted him regarding the possibility of interviewing The Edge, hoping to promote U2's impending multimillion-dollar Zoo TV Tour, which featured found sounds and live sampling from mass media outlets (things for which Negativland had been known for some time). Sirius, unbeknownst to Edge, decided to have his friends Joyce and Hosler of Negativland conduct the interview. Joyce and Hosler, fresh from Island's lawsuit, peppered the Edge with questions regarding his ideas about the use of sampling in their new tour, and the legality of using copyrighted material without permission. Midway through the interview, Joyce and Hosler revealed their identities as members of Negativland. An embarrassed Edge reported that U2 were bothered by the sledgehammer legal approach Island Records took in their lawsuit, and furthermore that much of the legal wrangling took place without U2's knowledge: "by the time we U2 realized what was going on it was kinda too late, and we actually did approach the record company on your Negativland's behalf and said, 'Look, c'mon, this is just, this is very heavy...'" Island Records reported to Negativland that U2 never authorized samples of their material; Evans' response was, "that's complete bollocks, there's like, there's at least six records out there that are direct samples from our stuff."
In August 2007, Joyce provided an audio cassette copy of the Mondo 2000 interview with Evans to the U2 fan website U2Interview.com.
The "U2" single (along with other related material) was re-released in 2001 on a "bootleg" album entitled These Guys Are from England and Who Gives a Shit, released on "Seelard Records" (a parody of Negativland's record label Seeland Records). Negativland may have themselves been responsible for the re-release; although the Negativland website refers to this release as a bootleg, it is available from major retailers like Best Buy, Amazon, and Tower Records, as well as Negativland's own mail-order business.
Negativland are interested in intellectual property rights and argue that their use of U2's and others' material falls under the fair use clause. In 1995, they released a book, with accompanying CD, called , about the whole U2 incident (from Island Records first suing Negativland for the release to Negativland gaining back control of their work four years later). The book ends with a large appendix of essays about fair use and copyright by Negativland and others, telling the story with newspaper clippings, court papers, faxes, press releases and other documents arranged in chronological order.
The Negativland-Island lawsuit was followed by another one brought on between Negativland and SST, which served to sever all remaining ties the two had. To get back at Negativland (while wryly circumventing their name), SST founder Greg Ginn later released the album on SST.
Negativland were the main subjects of Craig Baldwin's documentary Sonic Outlaws, detailing the use of culture jamming to subvert the messages of more traditional media outlets. They also made an appearance in Brett Gaylor's 2009 copyright issue documentary, .
Former member Don Joyce long hosted a weekly radio show called Over the Edge most Thursdays at midnight on KPFA. Recordings of some noteworthy episodes of the show have been released by Seeland in its Over the Edge series.
In September 2005, to celebrate the 25th anniversary of the band, Negativland curated an art exhibit in Manhattan's Gigantic Artspace gallery, formerly located at 59 Franklin Street. The exhibit, Negativlandland, included a number of pieces of artwork from and inspired by Negativland recordings, video projection of music videos created by the band and others, and some artwork created specifically for the show, such as an animatronic Abraham Lincoln figure (inspired by the band's Lincoln cut-up piece "God Bull" from the album No Business) and a hands-on exhibit featuring the Booper, the audio-processing unit that band member David Wills (a.k.a. The Weatherman) assembled out of old radio parts. The show appeared in Minneapolis on May 12, 2006, at Creative Electric Studios.
The band's album, Over the Edge Vol. 9: The Chopping Channel, was released on October 21, 2016. Select copies of the album include a bag containing two grams of Don Joyce's cremated remains. In 2019, True False was released.
Artists such as Girl Talk have cited Negativland as an influence. Fatboy Slim sampled a Negativland song that, according to Hosler, itself sampled a Christian children's album from the 1960s in an unauthorized fashion. Vice writer Peter Holslin wrote in 2014, "These days, what Negativland does is pretty much in Internet meme culture—collage, mashups, reappropriation, recontextualization. But these guys were doing this stuff long before the age of YouTube and Tumblr, decades before it was cool."
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