MundoMax (; originally known as MundoFox from August 13, 2012, to July 28, 2015) was an American Spanish-language terrestrial television network that was owned by RCN Televisión. The network broadcast programs aimed at Hispanic and Latino American audiences throughout the United States – featuring a mix of and other serialized dramas, reality television series, , and feature films (both Spanish-dubbed versions of American films and imported films produced in Spanish-speaking countries).
Headquartered in Los Angeles, MundoMax had been headed since its inception in its pre-July 2015 existence as a joint venture between RCN and U.S.-based Fox Entertainment Group (which originally operated the network through its Fox International Channels division) by network president Jose Molina.
MundoFox commenced programming with a soft launch on some of its charter affiliates on August 1, 2012; the network's formal launch occurred twelve days later on August 13. Until it rebranding as MundoMax, MundoFox was headquartered with 21st Century Fox's other U.S. television operations in Los Angeles, California.
Like Fox, MundoFox was named after the film studio that was originally called 20th Century Fox (the network's corporate sibling prior to that studio's acquisition by The Walt Disney Company) and (indirectly) after the producer William Fox, who had founded one of the film studio's predecessors, Fox Film, before it was merged with 20th Century Pictures in 1935.
On July 28, 2015, RCN announced that it would rebrand the network as MundoMax effective that day; the name change and new imaging package was fully implemented on-air two weeks later on August 13, coinciding with the third anniversary of the network's launch; however, the logo used by the network under the MundoFox identity remained in use as on-screen bug during programming and on the network's Facebook and Twitter accounts until the rebrand was completed. Additionally, RCN announced that it had shut down the network's news division, with company representatives arguing that news programming was "never part of the plan" for the network. The folding of the news division resulted in the layoff of 35 staff members as a result. On July 31, network president Ibra Morales stated regarding the move that "although we have cancelled Noticias MundoFox, RCN Television Group continues its dedication to bringing quality news coverage to the vibrant and dynamic U.S. Hispanic community".
MundoMax had production and distribution agreements with companies including network parent RCN, former co-parent Fox International Channels and 21st Century Fox-owned Shine Group (which produced the company's first Spanish-language programs for the network); RCN co-owned NTN24 and Fox Deportes originally supplied content for the network prior to the divestiture of Fox's interest. Prior to the launch of what began as MundoFox, Fox International Channels was already a major producer of Spanish-language programming and sports for its Latin American and U.S. Hispanic-oriented cable channels, with some of the international programs being distributed to the network for broadcast in the United States. RCN is one of the largest producers and exporters of Spanish-language television programming, and had previously provided content mainly to Univision sister network TeleFutura (now UniMás); it stopped committing productions to other Hispanic-targeted networks in the U.S. in anticipation of MundoFox's launch. Brazilian novelas such as José do Egito and Lado a Lado also aired as did a dubbed version of the Turkish series Muhteşem Yüzyıl under the title "Suleimán - El Gran Sultán."
A signature program format on MundoMax was the "teleseries", which produced fewer episodes compared to traditionally seen on Spanish-language television (roughly 80 versus an average of 120), but emphasized action-oriented storylines, diverse locations and increased production values. One such teleseries that appeared on MundoFox at its launch was El capo, a show produced for RCN by Fox Telecolombia. Once-a-week series are also featured – which air on weekend evenings – including fellow inaugural programs Kdabra and Tiempo final ("No Return"); the network also airs current and classic telenovelas during the daytime hours (among the initial titles featured on its daytime lineup included Yo Soy Betty, la Fea ("I Am Betty, the Ugly"), the Colombian series that served as the basis for the Televisa novela La Fea Más Bella and the ABC comedy-drama series Ugly Betty, which returned to the network in November 2014). Telenovelas originally aired on the network only on weekdays and in late-night on Saturdays; in April 2014, the network added a three-hour block of comedic and seriocomic telenovelas on Saturday afternoons (which was inaugurated with the network debuts of La Playita ("The Beach"), Las Clinicas ("The Clinic") and the teen-oriented Chica vampiro ("Vampire Girl")).
Until June 30, 2014, MundoFox filled much of its late night and early morning schedule with same-day repeats of telenovelas and teleseries from its daytime schedule as well as novelas exclusive to the late night schedule; the network dropped the overnight and morning repeats on July 1, 2014, replacing them with a mix of Spanish-dubbed and English language in the 1:00 to 9:00 a.m. Eastern Time slot, giving it the highest infomercial total of any fully programmed commercial television network in the U.S. (MundoFox's nine hours of daily paid programming content surpassed the six hours carried by competitor Estrella TV among the Spanish broadcast networks, and the eight hours carried by Ion Television (until that network reduced its infomercial block to six hours in January 2015) amongst all networks).
Lifestyle programs (consisting of how-to and cooking series) also aired on the network during the morning hours, particularly on Saturdays; the network also aired , including 100 latinos dijeron ("100 Latinos Said"; which was based on Family Feud) and the now-cancelled Minuto para ganar (which continued to air in reruns as of 2015, and was based on Minute to Win It). The network also aired on weekend afternoons, Saturday evenings and select major holidays (such as Thanksgiving, Christmas and New Year's Day), under the umbrella brand "Cine MundoMax" (originally "Cine MundoFox" until July 26, 2015), consisted of a mix of films produced in Spanish (mainly those from predominately first-language Spanish-speaking countries such as Mexico) or Spanish-dubbed versions of movies originally produced in English (including many produced by sister film studio 20th Century Fox and its subsidiaries). The network also originally aired Spanish dubs of select Fox series (such as Bones and American Dad!), which were dropped from the schedule by January 2014.
Many of the initial original scripted series that air on MundoFox were produced in Colombia, though the network planned to produce U.S.-based series by its second year at the latest. Even though the network's initial slogan was Americano como tú ("American Like You"), MundoFox's president at the time, Emiliano Saccone, said during its 2013-14 upfront presentation that he planned for the network to increase its "Mexican flavor."
It is unknown if any of the programs on MundoMax will air on any other Spanish networks once the shutdown occurred at the end of November. However, its website continued to offer free streaming episodes until mid-December 2016.
Noticias MundoFox produced a weekday evening news program of the same name, which was anchored for most of its run by Rolando Nichols (formerly of the network's Los Angeles affiliate KSCN-TV), that originated from Los Angeles; two live half-hour newscasts were produced every weekday, one for the east coast and the other for the west coast (originally airing at 6:00 p.m., before moving to 5:30 p.m. Eastern Time in 2013) as well as a pre-recorded newscast at 10:30 p.m. Eastern Time (which also originally aired at 10:00 p.m. Eastern until 2013), which was lighter in tone compared to the 5:30 p.m. edition. In 2013, the network launched a supplementary news and features program, MundoFox Y Ya! ("MundoFox Now"), which served as a lead-in to the flagship Noticias MundoFox broadcasts. In addition to conventional news programming, the network also produced Central Fox en MundoFox ("Fox Central on MundoFox"), an hour-long late night sports highlight and analysis program on Sundays produced by Fox Deportes that was cancelled in January 2015; it also produced an afternoon entertainment news and talk program, Que No Te Cuenten ("What They Won't Tell You"), which lasted until its cancellation in August 2014.
Under Fox, MundoFox planned to further expand the amount of news programming on its schedule over time; to help bolster its news division, in November 2012, MundoFox tapped former CNN anchor Rick Sanchez, a contributor to Fox News and its Fox News Latino companion website, to present daily contributions to Noticias MundoFox and host several news specials for the network. However, RCN's takeover of the network led to Noticias MundoFox being cancelled on July 28, 2015, with its time slots being replaced by dubbed reruns of the TruTV caught-on-tape video programs Most Shocking and Most Daring. All the network's news staff, including on-air talent was fired as a result of the shutdown of the news division.
In September 2013, the network launched a secondary two-hour-long children's program block on Sunday mornings, "XtremaFox", consisting of action-oriented animated series. Following the rebranding as MundoMax, the network's non-E/I children's programming was branded under the banner name "XtremaMax", while the E/I programming was branded under the name "MundoMax Kids".
With the RCN takeover, the Bento Box/National Geographic block was dropped for programming imported from Colombia by RCN in a three-hour Saturday-only block, including Historias clasificadas, Betty Toons, and a Spanish dub of the former PBS series It's a Big Big World (known in Spanish as Un mundo grandote). A Spanish dub of the Universal Kids series Wibbly Pig aired on Monday mornings to fulfill the full three hour requirements.
In the eight months between the announcement of its formation and the network's formal launch, MundoMax expected to have an estimated national affiliate reach of 75% of U.S. households with at least one television set at the time of its launch. By early March 2012, the network reached charter affiliation deals with 20 stations including KSCN-TV in Los Angeles (which served as the network's West Coast flagship station), WJAN-CD in Miami, KGMC in Fresno and KFWD in Dallas–Fort Worth. These early deals gave MundoFox affiliates in five of the top 10 Hispanic markets and cover at least 40% of U.S. Hispanic households. However, MundoMax's affiliation with WJAN-CD ended on December 28, 2012, with the network's programming moving to full-power station WGEN-TV, then owned by Caracol Television (RCN's main rival in Colombia) through subsidiary Mapale LLC.
48 stations from MundoMax's initial 50-station affiliate body also committed to developing in-house news departments to provide locally produced Spanish-language newscasts to the markets served by the stations, a small number of whom did not have a Spanish-language news option on local television at the time of the network's launch (KWHY and WGEN-TV already operated their own news departments; the former shut down its news operation in August 2015, when RCN Televisión took over KWHY's operations under an outsourcing agreement with its owners, the Alex Meruelo). Some affiliates that did not carry full-fledged newscasts had the option to produce two-minute local news capsules inserted into the network's Noticias MundoFox national evening newscasts, weather updates or air local public affairs programming.
Any remaining affiliates prior to the closure on November 30, 2016, had already exercised the option to switch to similar Spanish programming or change affiliations/formats altogether. In the third quarter of 2016 alone, affiliates in Puerto Rico, Dallas, Chicago, and a few other markets have abruptly changed programming or went silent.
News programming
Sports programming
Children's programming
Stations
Internet presences
Legal issues
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