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Sari Abboud (; born December 10, 1980), better known by his Massari ( ), is a Lebanese-Canadian singer and songwriter. He began his career in the early 2000s and went on to release two R&B albums, Massari (2005) and (2009), before releasing two EPs, Hero (2015) and Tune In (2018). He is managed by SAL&CO.


Early life and education
He was born in Beirut, Lebanon. His family relocated to , when he was 11 years old. At the age of 13, he and his younger brothers moved to , , where he attended Hillcrest High School. At age 13 he performed at a school talent show which was the first time he wanted to pursue that as his career.


Career
He started his musical career in 2001-2002 adopting the Massari, a reference to his first name Sari and the slang مصاري meaning "money". He released his first song "Spitfire" (2002) which was aired on Ottawa radio stations.


2005–2007: Debut self-titled album and success with CP Records
After three years of preparation, he released a self-titled album Massari on CP Records. His debut album resulted in four singles, receiving Gold certification in Canada, and he continued to have international success in , , the . Two of his early singles "Be Easy" and "Real Love" besides being two of his major hits in Canada, cracking the Canadian Top 10, they also charted notably in the German Singles Chart. Based on his initial success, Massari signed a record deal with independent record label, CP Records, becoming the prominent successful performing artist for the record company alongside rapper Belly. On November 14, 2007, Massari and his record label, CP Records, came to a mutual agreement to end their relationship.


2009–2010: Forever Massari and signing with Universal
During 2009, he released two tracks from the forthcoming album, namely "Bad Girl" and "". The album itself Forever Massari was officially released on Universal Records Canada on 10 November 2009. It included songs by writers and producers like , , , and Justin Forsley.


2011–2013: Signing again with CP and Hero EP
In summer of 2011, Massari signed again with , after five years of his departure from the label. On June 20, 2012, Massari realized there was money to be made off of the Middle Eastern ethnic audience, and released a free single called "Full Circle" featuring Belly as the lead single from his first EP Hero. Massari's second single for the EP, called "Brand New Day", was released on July 1, 2012 (). Massari shot the video in with Canadian director RT!. In January 2013, "Brand New Day" went Gold in Canada. It also charted on the Austrian Ö3 Austria Top 40, German Media Control Charts and . The third single from the EP, "Shisha", features . It was released on May 21, 2013.


2017–present: Tune In
On March 24, 2017, Massari released a brand new song "So Long" along with a music video featuring former Miss Universe . It is the first single from his second EP Tune In. The album contains features from , , , Shaggy, and producer DaHeala. On March 31, 2017, a follow-up single "Done Da Da" was released along with a music video which received over 7.2 million views within 3 weeks on Vevo.

In 2024, Massari, Future, and Mohamed Ramadan released the WWE Crown Jewel theme song, ARABI.


Artistry

Influences
He has been exposed to a wide variety of music styles. He says his biggest influence is Massari says, "I sing from my heart and George Wassouf taught me to do that." Https://massari.wopi.es
Many of Massari's songs are influenced by his Middle-Eastern origins. Most of his songs contain Middle-Eastern Arabic melodies. Massari says, "Because of my background, my music is heavily influenced by Middle-Eastern melodies. Over the past few years so many artists are trying to bring Arabic styles into their music, but mine is authentic." Massari sings and raps about women. "My music is made for the ladies because that's where I get my inspiration. You'll notice a lot of the music is upbeat and positive. Women give off so much energy; it's hard not to be inspired by them."


Music style
A large portion of Massari's work incorporates elements of both and , depending on whether or not another artist is featured on the track. Overall, Massari incorporates elements of R&B, hip hop, and pop in his music.


Personal life
Massari is fluent in , and .


Discography

Studio albums
+ List of studio albums, with selected chart positions, sales figures and certifications ! scope="col" rowspan="2" style="width:14em;"Title ! scope="col" rowspan="2" style="width:19em;"Album details ! scope="col" colspan="1"Peak chart positions ! scope="col" rowspan="2" style="width:13em;"Certifications
"—" denotes an album that did not chart or was not released.


Extended plays


DVDs
  • 2006: Massari: Road to Success


Singles
2005"Smile for Me"1812 Massari
"Be Easy"47016
2006"Real Love"94848
"Rush the Floor"
2008"Say You Love Me" rowspan="2"
"In Love Again"
2009"Bad Girl"77
""8181
2010"Under the Radar"
2011"Dance for Your Life" rowspan="1"
2012"Full Circle" Hero
"Brand New Day"4126292424
2013"Shisha"3737
  • MC: Gold
2014"What About the Love"
2017"So Long"7 Tune In
"Done Da Da"211515
"Number One"8120
2018"Roll with It"1
"Why" (with Shaggy)
"Tune In"
"Ya Nour El Ein"1 rowspan="4"
2019"Albeh Nkasar"14
2020"I See the Dream (Badna Salam)"1
2021"Be Mine"
"—" denotes a single that did not chart or was not released.


Guest appearances
+ List of non-single guest appearances, with other performing artists, showing year released and album name ! scope="col" style="width:19em;"Title ! scope="col"Year ! scope="col" style="width:15em;"Album


Awards and nominations
MuchMusic Video AwardsJune 19, 2005Best Independent VideoMassari ft. Loon – "Smile For Me"
Best Rap Video
Canadian Urban Music AwardsNovember 29, 2005R&B/Soul Recording of the YearMassari
Best New ArtistMassari
MuchMusic Video AwardsJune 18, 2006People's Choice: Favourite Canadian ArtistMassari – "Real Love"
Best Pop VideoMassari – "Be Easy"
Best Independent Video
Best Cinematography
April 2, 2006R&B/Soul Recording of the YearMassari
SiriusXM Indie AwardsMarch 22, 2013Dance Artist or Group of the YearMassari
SiriusXM Indie AwardsMay 10, 2014Must Follow Artist of the YearMassari
Murex d'OrSeptember 3, 2014 Massari


Citations


External links

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