Loreen

 ( Official Website ) 

In the first semi-final of Melodifestivalen 2012 on 4 February, Loreen advanced directly to the final round with her entry "Euphoria", written by and Peter Boström. She won the national final on 10 March with a combined total of 268 points and represented Sweden in the Eurovision Song Contest 2012 in Baku, Azerbaijan. The song won the competition with a total of 372 points from 40 voting countries out of 42 (Italy was the exception, and Sweden could not vote for itself). According to online betting companies, she was the favourite to win the contest. Eurovision Betting Odds . Oddschecker.com. Leicestershire singer Engelbert Humperdinck, Eurovision song contest 2012 . This is Leicestershire (26 March 2012). On 3 June 2012, "Euphoria" charted at number three on the UK Official Singles Chart, the highest chart position for a non-UK Eurovision entry since Johnny Logan's "Hold Me Now" in 1987. The single sold 62,148 copies in its first week in the United Kingdom. "Euphoria" is also noted for having a consistent chart presence in the UK, remaining in the top 20 for weeks after the competition, which was rare for a Eurovision song. On 21 June 2012, Loreen made an appearance at the MTV World Stage in Gothenburg. The title of her debut album, Heal, was confirmed in late August 2012. Released on 24 October 2012, Heal debuted atop the Sverigetopplistan Albums Top 60. It was certified platinum in Sweden during its second week, denoting domestic shipments exceeding 40,000 units. A remix version of "My Heart Is Refusing Me" was released on 8 October 2012 as the second European single from the album. On the same day, "Crying Out Your Name" was released as the fourth single in her native Sweden.

To promote the album, Loreen appeared as a musical guest on several European TV shows, including Polish talent show Must Be the Music on 21 October 2012, the second season of the Romanian version of X Factor on 18 November 2012 and the final of the third series of Dutch talent show The Voice of Holland. Loreen premiered a new single included in the reissue of her debut album in the opening of the 2013 Eurovision Song Contest. The song is called "We Got the Power", and was produced by Patrik Berger and written by Ester Dean, who have previously worked with Icona Pop, Rihanna and Robyn.

In January 2014, Swedish SVT resurrected their prize winning series in which well known Swedish artists travel North to meet their talented counterparts within the Sami people, and embark on a new collaboration. They have never met before, but have three days to write and record a whole new song together. Loreen herself was the subject of the first episode, working with Iŋgá-Máret Gaup-Juuso and coming up with the song "Son" for her new album.

Loreen embarked on the Loreen Tour in April 2014 and performed in several European countries. On 7 April, during a concert in Amsterdam, Loreen announced that "Jupiter Drive" and "Dumpster" had been chosen as the next singles for her next album, to be released in August 2014. That same month it was announced that Loreen had started planning her second studio album, working with producers such as Max Elto, Ted Krotkiewski, Tobias Fröberg and Tim Denéve. In May 2014, Loreen announced her first concert residency: En Euforisk Jul. The show was performed at the Moriska Paviljongen in Malmö, Sweden from 26 November and concluded on 20 December and was a Christmas music. Loreen grossed more than US$372.000 (2.885.139,00 Swedish krona) and En Euforisk Jul was the 16th biggest selling tour by a Swedish singer in Sweden in 2014.Leg 1 boxscores:

• During her visit to Montenegro in July 2014 she announced her album was to be released probably in October 2014. She headlined the Celebration of Budva Tourist Organization and the National Day event at the Jaz Beach in Budva. During an interview with Prva.rs, she said: "The new album is coming out in October and after that there will be a lot of touring. It's very different from "Euphoria", it's a lot dirtier and more hip hop." In summer 2014, Loreen was nominated for three Rockbjörnen. Additionally, Loreen performed at the Kristallen in Sweden, where she sang a cover of Sixto Rodriguez's "Sugar Man", as part of the ceremony's "In Memoriam" segment. On 20 September, Loreen performed at Eurasian Music Awards at the Central Stadium in Almaty, Kazakhstan. Loreen performed at Eurovision Gala Night at the Casino Luxembourg in Luxembourg and she confirmed that the single of her new album was coming soon in March 2015. On 27 February, it was announced that Loreen's new single "Paper Light (Higher)" was to be released on 5 March 2015 in Scandinavia and worldwide on 9 March.

On 22 November 2014, Loreen announced on Instagram that she would be debuting a new project, called Paperlight. She has been working in the studio with Kiesza. Loreen performed at the special concert show Eurovision Song Contest's Greatest Hits in London, produced by the BBC and the EBU, which commemorated the 60th anniversary of the Eurovision Song Contest. Loreen performed as interval act during the Second Chance round of Melodifestivalen 2015 on 7 March singing the lead single off of Paperlight, "Paper Light (Higher)". In May 2015, Loreen headlined the Vienna Life Ball, Europe's biggest charity event supporting people with HIV and AIDS, attending the event in a dress designed by Jean Paul Gaultier. From 21 November to 18 December 2015, Loreen jointed the Christmas tour Julgalan 2015 in Sweden along with Måns Zelmerlöw, Lena Philipsson, Miss Li, Ola Salo, Jill Johnson, Petter, Hasse Andersson, Darin Zanyar and David Hellenius. In December 2015, she performed at Turn on the Lights night concert in Amsterdam.

On 11 August 2015, Loreen revealed a new single, titled "I'm in It with You" released on 14 August 2015, and received generally positive reviews from contemporary music critics. However, the official music video, inspired by the 1979 film Over the Edge, received generally negative reviews by fans and critics. On 17 December 2015, Loreen announced her next single "Under ytan" ("Under the Surface"), a cover of the original song by Uno Svenningsson. This was her first official Swedish-language release and was available in the Nordics on 18 December and worldwide the week after. "Under ytan" received critical acclaim but was met with poor commercial reception.

On 30 November 2016, it was revealed that Loreen would compete in Melodifestivalen 2017 with the song "Statements" for a chance to represent Sweden again at the Eurovision Song Contest 2017. On 25 February 2017, she qualified for the Andra Chansen round, but did not qualify directly to the final from her Melodifestivalen semi-final and was put in the Andra Chansen round. After this, she lost her Andra Chansen duel against Anton Hagman and was subsequently eliminated from the competition. During interviews during Melodifestivalen, she confirmed that an EP would be released in Spring and another in Autumn. She was also signed to BMG Scandinavia under management purposes for her upcoming studio album.

On 14 July 2017, Loreen released a new single called "Body". She also revealed that "Body" was serving as lead single from her first EP Nude, which was released on 25 August 2017. On 11 August 2017, "Jungle" featuring Elliphant, was released as a second song from Nude. It was also announced that her sophomore album would be released on 17 November 2017 with the lead single on 22 September 2017, but the first single, "71 Charger" was delayed without reason and released a week later, on 29 September 2017. The second single, "Hate The Way I Love You" was released on 27 October 2017 to critical acclaim. It was also revealed that the album would be called Ride and was released on 24 November 2017, a week behind its intentional release date.

In October 2019, Loreen released a cover of Julia Jonas' "Walk With Me" by for Ellos.

In March 2021, Loreen released her first self-written Swedish single "Sötvattentårar", and embarked on a Swedish tour later that year. On 29 March 2022, Loreen announced a partnership with Lexus for her single "Neon Lights" as part of the Lexus NX campaign. The song was released on 13 May.

On 30 November 2022, it was announced that Loreen would compete in Melodifestivalen for a fourth time with the song "Tattoo". She participated in the fourth heat of the competition on 25 February 2023. During her performance, an environmental activist invaded the stage, which resulted in Loreen restarting her performance a few minutes later. She won the fourth heat of the competition, allowing her to progress to the final on 11 March 2023. The song was released on digital platforms that same evening. It debuted at number one in Sweden, becoming her second Swedish number one single. She later won the competition with 177 points, thus becoming the Swedish representative for the Eurovision Song Contest 2023 in Liverpool. "Tattoo" went on to win the contest with 583 points, earning Sweden its seventh Eurovision win and making Loreen the first woman and the second performer to have won the competition twice.

On 1 April 2023, Loreen was a guest celebrity judge in the episode "Dragodifestivalen" of the Swedish language reality television series Drag Race Sverige broadcast on SVT1 and SVT Play. Her song "Is It Love" was released on 13 October 2023 worldwide and was produced by Swedish record producer and songwriter, Rami Yacoub. The single was the first release since she signed with her new management, TaP Music. In April 2024, she was awarded the Government's Music Export Prize by the Ministry for Foreign Affairs for her contribution to "spreading a modern and positive image of Sweden abroad". In May 2024, a European tour set to start in 2025 was announced alongside a new song "Forever" which was performed at the Eurovision 2024 Grand Final, held in Malmö, and released on 10 May 2024.

On 19 February 2025, it was announced that Loreen would release a new collaborative project titled "SAGES" with Icelandic artist Ólafur Arnalds. The double single "In The Sound of Breathing/Opening" was released 7 March 2025. The EP was released 21 March 2025.

In July 2025, it was announced that Loreen had been signed by Polydor Records. Alongside the signing announcement, the single "Echoes" was announced for release on 4 July. The single was featured in the video game Split Fiction developed by Hazelight Studios. Shortly following the release of "Echoes", Loreen released the single "Pum Pum" with David Guetta and Dimitri Vegas on 18 July.