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The Kool-Aid Man (sometimes referred to as the Kool-Aid Guy or Captain Kool-Aid or Big Thirst, and originally as Pitcher Man) is the official mascot for Kool-Aid, a brand of flavored drink mix. The character has appeared on television and in print advertising as a fun-loving, gigantic, and joyful Anthropomorphism pitcher filled with the original flavor of Kool-Aid which was Cherry Kool-Aid. He is typically featured answering the call of children by smashing through walls or furnishings and then holding a pitcher filled with Kool-Aid while saying his catchphrase, "Oh, yeah!" He had a comic series produced by Marvel Entertainment where he fought villains known as "Thirsties" and even fought a man engulfed in fire named Scorch. He can also come in many different colors such as red, blue, green, and purple.
From at least 1979 to 1981, the character was known in Canada as Captain Kool-Aid.
By the 1980s, Kool-Aid Man had attained pop-culture icon status, and in 1983, was the subject of two video games for the Atari 2600 and Intellivision systems. He was also given his own short-lived comic book series (prior to that, he starred in a two-issue series published by the General Foods Corporation in 1975) called The Adventures of Kool-Aid Man. It ran for three issues under Marvel Comics from 1983 to 1985, and continued with issues #4-9 under Archie Comics, with art by Dan DeCarlo, from 1987 to 1990. It featured the Thirsties, a group of anthropomorphic sun-like creatures, as villains.Jeff Rovin (1987). 081601356X, Facts on File. 081601356X
In 1994, the character became entirely computer-generated, replacing the live-action version of the character until 2008, but other characters, such as the children, remained live-action. In 1999, singer and voice actor Frank Simms began voicing the character. In 2009, the live-action character returned, playing street basketball and battling "Cola" to stay balanced on a log, where he was voiced by Pat Duke. Keith Hudson also briefly voiced the character in several Kraft Foods commercials. In 2015, the character was briefly voiced by Scott Golden. In 2016, Brock Powell began voicing the character for Kool-Aid's major rebranding, including collaborations with Progressive automotive and Nickelodeon and voiced the character for several digital campaigns until departing from the role in 2019. In 2020, Matt Howell began voicing the character.
The Kool-Aid Man is a recurring character on the animated series Family Guy.
In December 2018, the Kool-Aid Man appeared with rapper Lil Jon in his Christmas music "All I Really Want for Christmas". As of April 2024, the video has more than million views. Critical reception was positive. Entertainment Weekly said: "Lil Jon has given us all a true gift". Billboard named it "the greatest Christmas song of all time".
In a Super Bowl LIV commercial in 2020, Kool-Aid Man, alongside Mr. Clean, appeared in a commercial for fellow Kraft Heinz product Planters, shown as an attendee of the funeral of Mr. Peanut. His tears end up causing a new, baby Mr. Peanut to grow from the ground.
In January 2024, Bring Me the Horizon released the single "Kool-Aid". An edited depiction of the Kool-Aid Man appears as the cover art for the single.
In February 2025, Instacart had a commercial played at Super Bowl LIX that featured the Kool-Aid Man and other mascots such as Mr. Clean, Chester Cheetah, Pillsbury Doughboy, Isaiah Mustafa and more running to a house which later at the end being turned into the mascots products.
In the first season of the 2025 comedy series The Studio, the production of a Kool-Aid Man movie is a recurring plot line.
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