Kofola () is a carbonated soft drink produced by the eponymous Czech company, which is headquartered in Krnov, Czech Republic. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central Europe and Eastern Europe.
History
Kofola originated in the
Czechoslovakia Research Institute of Medicinal Plants in
Prague in 1959, during research targeted at finding a possible use for surplus
caffeine produced in the process of coffee roasting. The resulting dark-coloured, sweet-and-sour
syrup Kofo became the main ingredient of a new
soft drink named
Kofola, introduced in 1960. During the 1960s and 1970s, Kofola became exceedingly popular in communist
Czechoslovakia, successfully competing with Western
cola drinks like Coca-Cola or Pepsi, which were generally available after 1968 (Pepsi in 1974), but were expensive and considered as for high society. Even today, Kofola is a popular option in restaurants as it can be draught-poured from kegs right into a glass.
Since 1998, Kofola has been bottled (in addition to classic 0.33-litre glass bottles) in 0.5-litre and 2-litre . 0.25-litre cans were introduced in 2003, and 1-litre plastic-bottles in December 2004. Kofola draught from 50-litre kegs, traditionally sold in many bars and restaurants across the two countries, remains popular as well.
Presentation
Since 2002, the producer has run a successful media campaign aimed at a young and hip audience based on the slogan
"Když ji miluješ, není co řešit / Keď ju miluješ, nie je čo riešiť" (
"If you love her, there is nothing to question"). Until 2000, the Kofola logo featured a
coffee bean. It now resembles a coffee flower.
In 2003, a Christmas TV commercial was created on Kofola, which became one of the best-known and most successful Czech TV commercials. It regularly appears on Czech TV channels every year over Christmas.
Company
After the fall of the communist regime in 1989, Kofola had to compete with many foreign brands that entered the new
open market. After a period of decline and trademark lawsuits (many companies produced their own similar-tasting "kofola" because the term became a genericized trademark), in 2000 the
Santa nápoje company, owned by the
Greeks-immigrant
Samaras family, became the only producer and distributor of Kofola in the
Czech Republic and
Slovakia.
Other producers of similar drinks had to rename their products (most notable Slovakian Hejkola and Šofocola. Šofocola was rebranded as Lokálka, but it's the same drink).
The company Santa nápoje originally produced Kofola drink only in the parent factory in Krnov. In 2002, the company built a new factory in Rajecká Lesná, Slovakia, to satisfy the demand of the Slovak market. In 2003, Santa nápoje changed its name to Kofola, a.s. and later to Kofola ČeskoSlovensko a.s.
In 2008, Kofola announced a merger with the Polish lemonade producer Hoop.
In April 2009, Kofola acquired Pinelli and since then has produced the energy drink Semtex. In 2010, Kofola opened a new factory in Mnichovo Hradiště. In December 2014, Kofola bought factory for mineral water Radenska.
In 2018, the company took a 100% stake in Czech tea producer Leros.
At the end of 2018, the Kofola Group operated in the Czech Republic, Slovakia, Poland, Slovenia, Croatia, Russia, Austria and Hungary.
At the end of November 2023, the company announced that it's acquiring the majority stake in Pivovary CZ Group. Buying this group of breweries producing beers under the brands Holba, Zubr and Litovel, the company entered the beer market of Czech Republic.
Ingredients
Kofo
syrup, the main ingredient of Kofola, consists of 14 herbal and fruit ingredients (such as extracts from
apple,
cherry,
Ribes, or herbal
aroma),
sugar and/or high fructose corn syrup (2014), and
caramel. In contrast with Pepsi or Coca-Cola, it contains 30% less
sugar, ~56% more
caffeine (15 mg/100ml, Coca-Cola 9.6 mg/100ml) and does not contain
phosphoric acid.
Products
-
Kofola Original – original distributed in 0.5 L, 1 L, 1.5 L, 2 L plastic bottles, in 0.25 L and 0.33 L glass, in 0.25 L cans and also in .
-
Kofola Citrus – with a hint of lemon, it was introduced in 2004, distributed in plastic bottles
-
Kofola Bez Cukru – Sugar substitute alternative was introduced in 2008, available in plastic bottles
-
Kofola Višňová – Prunus cerasus-flavoured Kofola introduced in 2008, available in plastic bottles and cans
-
Kofola Vanilka – vanilla-flavoured Kofola introduced in 2013, available in plastic bottles
-
Kofola Guarana – energy drink with Kofola and guarana-flavor introduced in 2013, available in plastic bottles and cans
-
Kofola Meruňka – apricot-flavoured Kofola introduced in 2015, available in plastic bottles
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Kofola Meloun – watermelon-flavoured Kofola introduced in 2016, available in plastic bottles
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Kofola Černý Rybíz – blackcurrant-flavoured Kofola introduced in 2017, available in plastic bottles and cans
-
Kofola Malina – raspberry-flavoured Kofola introduced in 2017, available in plastic bottles
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Kofola Ostružina – blackberry-flavoured Kofola introduced in 2018, available in plastic bottles
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Kofola Ananas – pineapple-flavoured Kofola introduced in 2018, available in cans
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Kofola Grep – grapefruit-flavoured Kofola introduced in 2018, available in cans
-
Kofola Angrešt – gooseberry-flavoured Kofola introduced in 2019, available in plastic bottles
A Christmas limited edition with a hint of cinnamon was introduced at the end of 2007, and was only available around the Christmas period. In 2011–2016 was sold another variant of the drink called Kofola Extra Herbal, it was extended with Taraxacum, gentian and peppermint. Other flavours introduced in limited editions include: cherry, pomegranate, almond, gingerbread, chocolate, coconut, walnut, plum, pear and Mandarin orange. A 2019 Christmas edition is with a hint of apple and a bit of cinnamon.
Cocktails
The most popular cocktail with kofola is a
highball made of kofola, Czech Tuzemák (domestic
rum) and
lemon juice called
Kofrum,
Handlová Libre,
Student lemonade,
Rebel or
Chequia Libre.
[ ČEKO Libre ] Kofola with
pilsner lager beer is called
Radler or
Diesel.
External links
