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KVVF (105.7 FM broadcasting) is a commercial radio radio station licensed to Santa Clara, California, and is simulcast on 100.7 KVVZ San Rafael. They are owned by Univision Communications, with studios at 1940 Zanker Road in San Jose. Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017. Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017 They serve the San Francisco Bay Area with a Latin pop format, using the slogan "Reggaeton y más".
KVVF has an effective radiated power (ERP) of 50,000 watts. The transmitter is off California State Route 130 in San Jose, near Mount Hamilton. Radio-Locator.com/KVVF KVVF broadcasts using HD Radio technology.http://hdradio.com/station_guides/widget.php?id=33 HD Radio Guide for San Jose
From 1997 to 2000, KARA was the flagship station for the San Jose Sharks NHL hockey team before KUFX took over in 2000.
Between 2003 and June 27, 2005, KVVF was a pop, rock y reggaeton station, Viva 105.7, also owned by Univision.
On October 13, 2011, the station changed its former station branding "La Kalle" to "Latino Mix".
In March 2016, after two years of modest ratings (it barely registered in Nielsen's San Francisco ratings) and difficulty competing with KMEL and KRBQ, KVVF de-emphasized its hip hop and R&B direction and added more rhythmic friendly pop hits. Due to 105.7's strong signal over the South Bay, it also changed focus on the whole Bay Area region to concentrate on mostly San Jose and South Bay listeners as well as listeners in nearby Monterey Bay to the south. Univision has opted to retain its simulcast on KVVZ in the process. In November 2017, they further adjusted their playlist by adding Latin hits and adopting what is essentially a three way hybrid of rhythmic, mainstream and Spanish CHR.
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