Product Code Database
KUPL (98.7 FM broadcasting) is a commercial radio radio station in Portland, Oregon. The station is owned by Alpha Media and airs a country music radio format, known as "98.7 The Bull."
KUPL's studios and offices are located in Downtown Portland on SW 5th Avenue. The transmitter is in Portland's West Hills, on SW Barnes Road. Radio-Locator.com/KUPL-FM
It moved one spot lower on the FM dial, to 98.5 MHz, on March 27, 1964. On August 15, 1968, KPOJ-FM changed its call sign to KPOK-FM. It played oldies and called itself "The Golden Sound." On June 18, 1973, KPOK-FM changed its format from oldies to beautiful music as "98-FM". On July 11, 1973, the call letters switched to KUPL-FM while AM 1330 aired country music, also using the KUPL call sign. The beautiful music on 98.5 lasted more than a decade.
In 1996, the stations changed hands again, now owned by American Radio Systems. Broadcasting & Cable Yearbook 1998 page D-364 On September 4, 1997, KUPL-FM moved back from 98.5 MHz to 98.7 MHz, its original frequency.
Over the course of the next decade the station would rebrand various times including 98.7 KUPL and New Country 98-7 KUPL. In 1995, the AM station was sold for $2 million to Crawford Broadcasting, who switched it to a Christian radio format as KKPZ. Broadcasting & Cable Yearbook 2005 page D-429 In 1998, KUPL-FM was acquired by CBS Radio. Broadcasting & Cable Yearbook 1999 page D-368
In March 2011, the station began using the slogan "98-7 KUPL, #1 For The Most New Country." On January 10, 2013 at midnight, the station dropped the "98-7 KUPL" branding for "98-7 The Bull." It only uses the actual callsign during legal station identifications.
|
|
