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KRYP (93.1 FM broadcasting, "italic=no") is a commercial radio station licensed to Gladstone, Oregon, United States, and serving the Portland metropolitan area. Owned by the Salem Media Group, it airs a Spanish-language Regional Mexican format, a mix of genres including Banda music, Ranchera, Mariachi, and Norteño music. Our History/Our Content from the Univision Radio website The studios are on SE Lake Road, off the Milwaukie Expressway (Oregon Route 224) in Portland.
KRYP's transmitter is located atop Portland's West Hills.
In the early 2000s, the decision was made to ask the FCC to allow the station to move. If it could relocate to the Portland metropolitan area, that would be a lucrative change.
The relocated station began broadcasting in the Portland media market in early 2006. From that point until April 11, 2007, the station was known as KTRO and it featured a talk radio format. Most of the programming was provided by the Salem Radio Network, a conservative talk service featuring hosts such as Dennis Prager, Hugh Hewitt and Mike Gallagher.
KTRO took on new call letters, KRYP, and a new radio format during the two-week period starting on March 28, 2007. It uses the moniker "El Rey" or The King. Salem Media normally "targets audiences interested in Christian and family-themed content and conservative values." Overview That is according from the Salem Communications website. But KRYP was an exception. Salem management brought in José Santos of Santos Latin Media to help. He is a former program director of KLVE, one of the top Spanish-language stations in Los Angeles. NAB Radio Show Session Features Top Program Directors from the National Association of Broadcasters website Santos would lead the station's change to a Regional Mexican format.
The Spring 2008 Arbitron ratings saw KRYP become the Portland radio market leader. It was the first time a Spanish-language radio station achieved that milestone. Latest Arbs: El Rey Is King from Oregon Media Insiders El Rey/Portland Makes History from the Radio & Records website
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