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KPIX-TV (channel 5), branded on-air as CBS Bay Area, is a television station licensed to San Francisco, California, United States, serving as the CBS network outlet for the San Francisco Bay Area. It is owned and operated by the network's CBS News and Stations division alongside KPYX (channel 44), an independent station. The two stations share studios at Broadway and Battery Street, just north of San Francisco's Financial District; KPIX's transmitter is located atop Sutro Tower. In addition to KPYX, KPIX shares its building with formerly co-owned radio stations KCBS, KFRC-FM, KITS, KLLC, KRBQ and KZDG (all now owned by Audacy, Inc.), although they use a different address number for Battery Street (865 as opposed to 855).
The station immediately joined CBS due to a deal KSFO's owners had worked out with the television network one year earlier. KSFO was CBS radio's Bay Area affiliate from 1937 to 1941, when Associated Broadcasters backed out of a deal for CBS to buy the station. When KSFO was still affiliated with CBS, it was originally slated to move to 740 AM, the frequency of San Jose's KQW. 740 AM was the last 50,000-watt frequency available in the Bay Area, and KSFO was to raise its power to 50,000 watts after moving to 740. However, after KSFO parted ways with CBS radio, the network moved its Bay Area affiliation to KQW and was not about to give up the advantage of owning the Bay Area's last available 50,000-watt station. After lengthy Federal Communications Commission (FCC) hearings, KSFO won the 740 frequency, but later decided to stay at 560 and concentrate its efforts on building a television station. It traded the 740 frequency to CBS in return for getting the CBS television network affiliation for the Bay Area. KQW remained at 740 and its call sign was changed to KCBS.
The station also carried programming from DuMont until that network folded in 1956. It even carried a few NBC programs until KRON-TV (channel 4) signed on on November 15, 1949, and programs from the short-lived Paramount Television Network, such as Frosty Frolics, Time For Beany, Cowboy G-Men and Bandstand Revue.
When KPIX's first competitor, KGO-TV, signed on on May 5, 1949, KPIX produced programs to welcome it into the Bay Area. KPIX cameras were used on the first episode of the CBS News program See It Now on November 18, 1951, which opened with the first live simultaneous coast-to-coast TV transmission from both the East Coast (the Brooklyn Bridge and New York Harbor) and the West Coast (KPIX-produced images of the Golden Gate Bridge and San Francisco–Oakland Bay Bridge), under the narration of Edward R. Murrow. Under its first general manager, Phil Lasky, KPIX gained an early reputation for news coverage, being noted for originating national CBS coverage of the Japanese Peace Conference of 1951 (the event which "officially" brought an end to World War II, similar to the function that the Treaty of Versailles served for World War I), held in San Francisco (for which Lasky was commended by then-CBS News president Sig Mickelson), as well as local news coverage of the 1953 crash of an Australian airliner while on approach to San Francisco International Airport, and a powder explosion a few weeks afterward at an explosives plant in suburban Hercules. In regards to sports programming, KPIX broadcast the first Bay Area sports telecast on December 22, 1948, with a Pacific Coast Hockey League game between the San Francisco Shamrocks and Oakland Oaks. KPIX originated the annual college football East-West Shrine Game for DuMont, and was the flagship station of the San Francisco Seals of the Pacific Coast League until 1954. (1997). 9780813829692, Iowa State Press. ISBN 9780813829692
In 1952, KPIX and KSFO moved into a new building at 2655 Van Ness Avenue; KPIX moved out of the facility in 1979, when it relocated to a converted 1920s-era warehouse on the corner of Battery and Broadway streets (refurbished by the architecture firm Gensler), where KPIX remains to this day (KSFO moved to studios in the Fairmont Hotel, across the hall from the Tonga Room, in 1955). The studio on Van Ness Avenue (renamed to Bridge Studios after KPIX's departure) was the first building in San Francisco specifically built for television; the game show Starcade taped there after a pilot was taped at KRON-TV's studios (it was demolished in 2006 to make way for a condominium complex).
Westinghouse Electric Corporation bought KPIX in 1954 and ran it as part of the company's Group W broadcasting unit."Six stations being sold for nearly $15 million." Broadcasting - Telecasting, March 8, 1954, pp. 27-28. [1] [2] During Westinghouse's ownership, KPIX was the company's only television station on the West Coast. Additionally, it was one of two VHF stations (along with Pittsburgh's KDKA-TV) that did not have a historic three-letter callsign, and along with WJZ-TV in Baltimore (until 2008) was the only one without a sister radio station with matching callsigns.
In 1994, Westinghouse was looking to make a group-wide affiliation deal for its stations as part of a larger plan to transform itself into a major media conglomerate after WJZ-TV lost its ABC affiliation to Scripps-owned WMAR-TV in an affiliation deal spurred by Fox's affiliation deal with New World Communications. Westinghouse negotiated with NBC and CBS for a deal. While NBC (the highest-rated network during much of the 1980s and 1990s) offered more money, CBS was interested in the programming opportunities Westinghouse offered, due to its own stagnation in programming at the time. CBS also offered a potential merger of their respective radio networks down the road (which ultimately happened), while NBC had abandoned radio in 1987. Ultimately, Westinghouse signed a long-term deal with CBS to convert the entire five-station Group W television unit to a group-wide CBS affiliation, making the San Francisco market one of the few major markets that were not affected by the affiliation switches.
In late 1995, Westinghouse merged with CBS, making KPIX a CBS-owned station and bringing it into common ownership with KCBS radio. Prior to this, KPIX had been CBS' longest-tenured affiliate (a distinction that now belongs to Washington, D.C.'s WUSA-TV, which signed on and affiliated with CBS approximately 4 weeks after KPIX's launch). KPIX was also one of two longtime CBS affiliates owned by Group W that became a CBS O&O, the other being KDKA-TV.
In 2000, the combined Westinghouse/CBS was bought by Viacom, then made a duopoly with UPN affiliate KBHK-TV (after Fox Television Stations traded it to Viacom), and when Viacom split up its assets in December 2005, KPIX and the company's other broadcast properties became part of CBS Corporation. Since May 2003, KPIX-TV and WJZ-TV are the only former Group W TV stations that still use the classic Group W font.
In May 2006, KPIX moved its San Jose news bureau to the Fairmont Tower at 50 W. San Fernando Street—which served as the original site of Charles Herrold's experimental radio broadcasts that were the precursor of KCBS. Although CBS was not aware of the significance of the San Fernando Street address when the move was planned, it quickly recognized and embraced its significance when informed, giving long-overdue credit to one of the inventors of radio broadcasting during the bureau's opening celebration.
On December 4, 2019, CBS Corporation and Viacom remerged into ViacomCBS (now Paramount Global).
KPIX was the only CBS-owned station on the West Coast not to follow the trend of other CBS-owned stations branding themselves as "CBS (channel number)" for years after the merger, simply referencing itself as "KPIX-TV Channel 5". Between 1993 and 1996, it was branded simply as "KPIX 5", even dropping the Eyewitness News title for its newscasts and branding them as KPIX 5 News at the same time, before reverting. In 2003, KPIX fell in line with its sister stations and rebranded as "CBS 5", and later to "CBS 5 Bay Area". On February 3, 2013, KPIX dropped the "CBS 5" branding and reverted to being branded as "KPIX 5", also dropping the Eyewitness News newscast title again, this time for good.
On December 19, 2022, the station rebranded as "KPIX CBS News Bay Area", as the first station to implement a major rebranding of all CBS-owned stations to align themselves with the network's current corporate identity. The rebranding also included new graphics adhering to the network's current "deconstructed eye" branding, and new music by Antfood incorporating the sound trademark it had developed for the network.
From 1956 to 1993, KPIX carried most San Francisco 49ers games locally as part of CBS' broadcast rights to the NFL, which covered the entire pre-AFL-NFL merger league until 1970, and the National Football Conference from 1970 to 1993. Two of the 49ers' Super Bowl victories aired locally on KPIX: Super Bowl XVI and Super Bowl XXIV, as well as their appearances in Super Bowls XLVII and LVIII. The station also provided local coverage of Super Bowl 50, which was played at Levi's Stadium.
In 1994, CBS was outbid for television rights by Fox, and most Sunday 49ers games have been broadcast by KTVU (channel 2) since. Beginning in 1998, the NFL on CBS returned to KPIX, originally with the American Football Conference Sunday package. This included most locally televised Raiders games and the occasional 49ers game. Beginning in 2014, the NFL can schedule Sunday day games on either CBS (KPIX) or Fox (KTVU) regardless of conference.
KPIX has a long-time local broadcast partnership with the 49ers for preseason games which are not nationally televised. KPIX also locally broadcasts some 49er games which are on pay television, including ESPN's Monday Night Football or streaming services.
In 2025, KPIX announced an agreement with the Golden State Valkyries of the WNBA, in its inaguaral season, to become the teams first broadcast partner. Games will be shared between KPIX and KPYX.
From 1959 to 1963, Stewart hosted Dance Party for KPIX, a program that invited local teenagers to come and dance to recorded music in the KPIX studios. Besides playing current recordings, Stewart sometimes welcomed popular recording stars to the program. Following the custom of American Bandstand, the singers would lip-sync to their recordings. Stewart also hosted a number of High School Salute programs on Saturdays that spotlighted area high schools with interviews with students and faculty, as well as filmed segments from each school.
As the Bay Area's first television station, KPIX was a pioneer in local television news coverage in the region. Like most television stations, it presented a 15-minute evening news program until 1963, when the networks began expanding their evening newscasts to 30 minutes. One of KPIX's innovating program directors, Ray Hubbard, created The Noon News. The anchors were John Weston, "Channel 5's Guy on the Go", and Wanda Ramey (one of the first female news anchors on U.S. television), "Channel 5's Gal on the Go". From 1965 to 1994 and again from 1995 to 2013, KPIX used the Eyewitness News format originally adopted by Philadelphia sister station KYW-TV. KGO-TV also uses a similar format for its newscasts, but KPIX had the Eyewitness News name first; KGO adopted its version of the format from its New York City sister station WABC-TV. In 1966, KPIX hired the first African-American news reporters in the San Francisco television market: Ben Williams, who had been the first Black reporter for the San Francisco Examiner a few years earlier, and Belva Davis, the first female African-American reporter on the West Coast.
In February 1992, the station moved its 11 p.m. newscast to 10 p.m. and expanded the program to one hour, as part of KPIX's early prime time programming experiment which moved CBS's prime time lineup one hour early. Then-NBC affiliate KRON-TV also experimented with a 7-10 p.m. prime time block and ran a newscast at 10 p.m. during this time, but for most of that period, its newscast ran for only a half-hour. Under pressure from NBC, KRON switched back to the standard 8-11 p.m. prime time scheduling after only a year; KPIX did not revert to the standard Pacific Time Zone prime time scheduling until 1998, after failing to make a dent in the ratings for long-dominant KTVU's 10 p.m. newscast.
KPIX was also home to 30 Minutes Bay Area, a half-hour news magazine produced in consultation with 60 Minutes creator Don Hewitt after he retired from the national show. The "30 Minutes" concept was originally planned to air on many CBS-owned stations, but KPIX was the only station to implement the concept. 30 Minutes Bay Area was discontinued in early 2007. KPIX also was one of the first U.S. television stations to provide full-time environment reporting in its newscasts—"The Greenbeat" ran from 2007 to 2010, and featured reports by Jeffrey Schaub on environmental sustainability, green technology and earth awareness issues.
In 2007, Wendy Tokuda (who co-anchored channel 5's evening newscasts from 1978 to 1992), returned to KPIX and brought it "Students Rising Above" feature reports that she originated during her nine-year tenure with KRON-TV to the station; Tokuda founded the "Students Rising Above" student scholarship program in 1998. On January 28, 2008, KPIX became the third Bay Area television station to begin broadcasting its local newscasts in high definition (behind KGO-TV and KTVU); most field reports were initially still broadcast in standard definition (albeit ); KPIX started using HD cameras for its field reports in September 2010; however, not all of the station's news footage is shot in HD.
In September 2010, KPIX introduced new graphics for its newscasts, a standardized package that was also rolled out to CBS's other news-producing O&O stations; this included the addition of "The Enforcer" music package by Gari Media Group, the basic theme of which has been used on many CBS-owned stations since the mid-1970s, when it was introduced by WBBM-TV. In January 2011, KPIX expanded its weekday morning newscast by a half-hour to 4:30 am. On January 8, 2012, KPIX began producing a Sunday morning newscast for sister station KBCW.
On January 14, 2019, KPIX moved the half-hour CBS Evening News from 5:30 p.m. to 6:30 p.m. The 5 p.m. local newscast was expanded to a full hour; the 6 p.m. local newscast was shortened to a half-hour. By early February 2019, a new half-hour local newscast was airing at 7 p.m.
KPIX launched a streaming news service, CBSN Bay Area (now CBS News Bay Area) on November 18, 2019, as part of a rollout of similar services (each of them localized versions of the national CBSN service) across the CBS-owned stations.
On September 27, 2021, KPIX launched a half-hour 3 p.m. newscast, followed by the live East Coast feed of the CBS Evening News.
On September 12, 2022, KPIX launched a half-hour 9 a.m. newscast, with the second half-hour streaming on CBS News Bay Area.
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