KMSG-LD

 ( Msg-ld ) 

KMSG-LD (channel 39) is a low-power television station in Fresno, California, United States, affiliated with LATV. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.

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History KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.

The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now The CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.

Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).

On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.

On December 31, 2022, Azteca América ceased operations.

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Newscasts When KMSG took on the MyNetworkTV affiliation, the station aired an edition of KFSN-TV's Action News at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast was canceled in December 2021 and the station aired NewsNet for three months following. In April 2022, MyTV53 News @ 8 debuted with anchor and news director Austin Reed. This was the first attempt for the station to produce its own newscast; however by early 2024, the newscast ended.

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Technical information

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Subchannels The station's signal is multiplexed:

+Subchannels of KMSG-LD ! scope = "col"	Channel ! scope = "col"	Res. ! scope = "col"	Aspect ! scope = "col"	Short name ! scope = "col"	Programming

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Former rebroadcasters

• KFAZ-CA 8 Visalia
• KMCF-LP 35 Visalia
• KBID-LP 31 Fresno

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