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KJLA (channel 57) is a Spanish-language religious independent television station licensed to Ventura, California, United States, serving the Los Angeles area. The station is owned by Costa de Oro Media, LLC, a company run by Entravision Communications founder, CEO and chairman Walter Ulloa (whose brother, Ronald Ulloa, owns ethnic independent KXLA (channel 44) and KVMD (channel 31)). KJLA's studios are located on Corinth Avenue (near Interstate 405) in West Los Angeles, and its transmitter is located atop Mount Wilson.
KJLA operates two low-power repeater stations: KLFA-LD (channel 25) in Santa Maria and KFUL-LD (channel 23) in San Luis Obispo (both are part of the Santa Barbara media market). In addition to carrying Spanish-language programming on its main channel, the station also carries various networks broadcasting in Vietnamese and Standard Chinese on separate digital subchannels.
In 1994, Walter Ulloa purchased Costa de Oro Television and KSTV-TV, intending to increase its transmitting power and extend its signal to better reach to the Los Angeles area. However, although Ventura is considered part of the Los Angeles market, Federal Communications Commission (FCC) rules at the time placed KSTV-TV within the Santa Barbara–Santa Maria–San Luis Obispo market, similar to the situation of KADY-TV channel 63 (now KBEH-TV) in Oxnard, California which became Santa Barbara's UPN affiliate when the network launched in January 1995. Unable to get cable television coverage in the Los Angeles area, on November 1, 1995, KSTV switched to an American English format and became the The WB affiliate for the Santa Barbara market.
However, the station continued in its attempts to enter the Los Angeles market. In July 1997, KSTV increased its effective radiated power to 5,000 . The improved signal helped the station to obtain must-carry status on most cable providers in western Los Angeles County in February 1998. However, because Los Angeles already had a WB-affiliated station, KTLA (channel 5), KSTV-TV was forced to disaffiliate from the network. In the spring of 1998, the station relocated its studios and offices from Ventura to West Los Angeles.
The station changed its call letters to KJLA on July 20, 1998, to further reflect its intentions to serve the Los Angeles market. On that date, KJLA became an independent station and adopted a split-scheduled format. The station began carrying financial news programming under the brand Business News 22 acquired from KSCN-TV, later BizNews 1 on weekday mornings and afternoons. Business news returned to KWHY-TV, this time only on its digital signal, in 2000, and was later dropped by KJLA.
In November 2001, the Simi Valley translator was moved to Mount Wilson and started broadcasting to Los Angeles as KSMV-LP on channel 33. Ironically, the original low power translator in Simi Valley operated on channel 44, which caused interference with full power "cousin" station KRPA (now KXLA) which prompted the change to channel 33. Soon after, Trinity Broadcasting Network sought to move KTBN-TV's digital operation from channel 23 to channel 33, to avoid co-channel interference from the digital signals of KVMD (another "cousin" of KJLA) in the Inland Empire and San Diego The CW affiliate XETV, now a repeater of XHGC-TDT. KTBN's move to channel 33 was authorized on February 5, 2009, ultimately displacing KSMV-LP to KTBN's former digital channel, 23. KSMV-LP soon flash-cut to digital and started rebroadcasting KVMD to the Los Angeles area.
The following year in 2001, the station began branding its Spanish language programming block under the name LATV. In April 2007, LATV transitioned from a programming block on KJLA into a national network; it became distributed to several television stations (mainly carried on digital subchannels and low-power stations, with the KPRC-TV WPLG WKMG-TV KSAT-TV owned by Post-Newsweek Stations and those owned by Entravision Communications among the network's charter affiliates).http://www.latv.com/sales/articles/PNewswekkStations.html
In December 2017, it was announced that the station will become the Los Angeles market's Azteca América affiliate on January 3, 2018, replacing KAZA-TV, thus sister station KVMD became the new affiliate of LATV in the Los Angeles market on January 1, 2018. Although the official switch to Azteca was not until January 3, the station started airing the majority of the network's programming on January 1 with an exception of shows that aired at the same time as KJLA's religious programming, which continued to air on the network until March. Various Azteca programs were broadcast delay or not shown at all in order to make place for KJLA's religious program Cambia Tu Vida, which aired various times a day. The program was removed from KJLA's schedule on March 19, 2018, and the station begin airing Azteca's entire schedule "live" and in pattern. On January 1, 2022, the station dropped its affiliation with Azteca America and starting airing religious programming from Visión Latina and Universal Church; Azteca moved its affiliation to a subchannel of KSCN-TV until the network ceased operations on December 31, 2022.
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KJLA shut down its analog signal, over UHF channel 57, on August 27, 2008. List of Digital Full-Power Stations The station's digital signal remained on its pre-transition UHF channel 49, using virtual channel 57. KJLA is the second television station in the Los Angeles market to discontinue its analog signal before the digital transition in 2009, after KVMD, which shut down its analog signal in 2003.
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