KGFM (101.5 Hertz, "101.5 Big FM") is a commercial radio FM broadcasting radio station in Bakersfield, California. The station is owned by American General Media and the license is held by AGM California. KGFM airs an adult hits radio format.
The radio studio and offices are on Easton Drive in Bakersfield. The transmitter is off Breckenridge Road. KGFM is a Class B FM station with an effective radiated power (ERP) of 6,700 .
KGFM stayed with soft AC until 2005, when the decision was made to emphasize oldies product along with adult contemporary music. During the weekends, it played songs from the 1960s and 1970s, which targeted the Baby Boomer demographic.
On April 1, 2021, KGFM changed its format from hot adult contemporary to adult hits. It rebranded as "101.5 Big FM". KGFM Goes Big With Variety Hits Radioinsight - April 1, 2021
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