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KBFB (97.9 FM broadcasting) is a commercial radio station with an urban contemporary radio format, known as "97.9 The Beat." It is licensed to Dallas, Texas and serves the Dallas–Fort Worth metroplex. KBFB is owned by Urban One, its studios and offices, along with sister station KZMJ, are in the Galleria Area in North Dallas.
KBFB has an effective radiated power (ERP) of 100,000 watts. The station's transmitter is off Plateau Street in Cedar Hill, amid the towers for other Dallas–Fort Worth area FM and TV stations. KBFB broadcasts using HD Radio technology.
Even before KERA-FM's first day on the air, there was an experimental FM station "W5X1C" that began tests on October 15, 1945, and another trial dating back to 1939. By 1947, KERA-FM had moved from its original home at 94.3 FM to 97.9 FM under the WFAA-FM call sign, initially simulcasting its AM sister station WFAA (570 AM). With FM broadcasting in its infancy, Belo decided that the FM simulcast was not worthwhile and took WFAA-FM off the air on September 1, 1950.
The frequency remained dormant until 1958, when Belo decided to revive WFAA-FM, receiving a construction permit and putting WFAA-FM back on the air on January 6, 1961. After simulcasting WFAA(AM) for a few years, a Beautiful Music format was established in 1965. The station played quarter-hour sweeps of mostly instrumental of popular songs, designed for relaxing or unobtrusive office listening.
On September 16, 1973, WFAA-FM flipped to album-oriented rock (AOR) as KZEW-FM, known to listeners as "The Zoo". It featured disc jockeys such as John LaBella and John Rody ("LaBella and Rody"), George Gimarc, Charley Jones, Dave Lee Austin, John B. Wells, Nancy Johnson, John Dew, John Dillon, Doc Morgan and Tempie Lindsey. The station's concept and programming were initially under the direction of Ira Lipson. The FM station shared studios with WFAA on the second floor of the facility. The FM station was so popular that in several years, WFAA switched to a classic rock format as KRQX.
In 1987, KZEW and KRQX were sold by Belo (which retained ownership of the Dallas Morning News and WFAA-TV) to Atlanta-based Cox Radio. On December 11, 1989, KZEW dropped the rock format and began stunting with Christmas music. On January 1, 1990, KZEW switched formats to soft adult contemporary, changing its call sign to KKWM and rebranded as "Warm 97.9". A year later, the station changed its call sign again, this time to KLRX, and updated their branding to "Lite 97.9".
On April 3, 1997, the station switched back to adult contemporary as B-97.9 and changed to the current KBFB call letters.
In the beginning, the morning show on the station was hosted by Russ Parr (who started his radio career at KJKK-FM in the Metroplex). In 2003, it was home to the Steve Harvey Morning Show through a syndicated simulcast from its sister station in Los Angeles, KKBT (also nicknamed "The Beat"). Eventually, Radio One switched KBFB's early slot to the Rickey Smiley Morning Show in 2005. Smiley was dropped in fall 2017, and was replaced with The Morning Hustle.
In February 2018, the station began broadcasting Vietnamese–language programming on HD3. This was later switched to a Spanish Christian format, also simulcasting on translators K293CM on 106.5 FM in Dallas and K225BR 92.9 FM in Fort Worth. As Of January, Has Flipped From Spanish Christian Format to Tejano Music Under the Branding "Puro Tejano 106.5" The Only Tejano station in the metroplex.
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