Product Code Database
Julmust ( "Christmas" and must English: 'must' "not-yet-fermented fruit juice") is a soft drink that is mainly consumed in Sweden around Christmas. During Easter, the name is påskmust (from påsk, "Easter"). During the rest of the year, it is sometimes sold under the name must. The content is the same regardless of the marketing name, and the drink is most closely associated with Christmas. 45 million litres of julmust are consumed during December, which is around 50% of the total soft drink volume in December and 75% of the total yearly must sales. Must was created by Harry Roberts and his father Robert Roberts in 1910 as a non-alcoholic alternative to beer.
Must is made of carbonated water, sugar, hops extract, malt extract, spices, caramel color, citric acid, and . The hops and malt extracts give the must a somewhat root beer-like taste without the sassafras – or British/Caribbean malt drinks such as Supermalt. It can be aged provided it is stored in a glass bottle. Some people buy julmust in December only to store it a year before drinking it. SvD: Bästa musten 2009 In 2013, a rumour occurred that the EU would ban julmust due to a directive banning the selling of malt beverages containing caramel colouring. Expressen: Hot mot julmusten efter EU-direktiv The rumour however Euromyth since julmust is not a fermented beverage and hence not affected by the directive.
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