Jet Privilege Private Limited (JPPL) part of the Etihad Aviation Group, is an independent, loyalty and rewards Management Company formed in 2014. It was rebranded as InterMiles in 2019. . the program had about 10 million members.
History
In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and then let members redeem miles after it is accrued in members account.
It was the frequent-flyer program
of
Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by
Etihad Airways, part of the Etihad Aviation Group.
InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.
Funding
Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company.
Advertising campaign
After rebranding, InterMiles launched their first television advertisement in 2020.
See also
External links
