Imilchil or Imilshil ( , ) is a small town in Midelt Province of central Morocco, in the Atlas Mountains with a population of about 1,858.
It is located at an elevation of 2119 m in the valley of Asif Mellulen ("white river"). The area of Imilchil is home to the Ayt Hdiddu tribe, belonging to the Ait Yafelman confederation, and the inhabitants speak Central Atlas Tamazight. Tourist attractions in the area include the caves of Axyam (Akhyam), the Aguni waterfalls, the Ziz Gorges and Valley and the igherman castles () of the area.http://www.imilchil.adrar.org/web/index.php?option=com_content&task=view&id=56&Itemid=35
In reality, the region is a large scattering of tiny villages, and when a young person needs to find a partner, they can't simply go and look for one, due to the conservative social norms. Thus, the festival allows for fathers to show their daughters and find husbands for them. When a woman accepts a man's proposal to marry, she says "You have captured my liver" ( Tq massa n uchemt). Up to 40 couples take their vows on the same day. The festival is rich with music, dancing, feasts, and colorful clothing. The celebrations attract many tourists to the area, and though contributing to local economy, there are fears that the rituals can be affected by the foreigners.
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