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Itzy (; stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group consists of five members: Yeji, Lia, Ryujin, Chaeryeong, and Yuna. They are recognized for their "teen crush" concept and for exploring themes of independence and self-love in their music.
Itzy debuted on February 12, 2019, with the single album It'z Different and its lead single "Dalla Dalla", which peaked at number two on South Korea's Circle Digital Chart, the Billboard K-pop Hot 100, and the Billboard World Digital Song Sales Chart. The music video set a new record for the most views in 24 hours for a K-pop debut, and "Dalla Dalla" emerged as the best-performing girl group song of the year in South Korea. Later that year, Itzy became the first K-pop girl group in history to achieve a "Rookie Grand Slam", winning all five major Rookie of the Year awards.
Between 2019 and 2021, Itzy released four extended plays (EPs): It'z Icy, It'z Me, Not Shy, and Guess Who, each producing top-ten singles in South Korea, including "Icy", "Wannabe", "Not Shy", and "In the Morning". In 2021, they released their debut studio album Crazy in Love, which climbed to number 11 on the US Billboard 200.
In 2022, their fifth EP, Checkmate, became their first to sell over one million copies and entered the Billboard 200 top ten, reaching number eight. Its lead single "Sneakers" rose to number five on the Circle Digital Chart and topped the Billboard South Korea Songs Chart. Following their Checkmate World Tour, which included stops in Asia, North America, and Europe, the group released two more million-selling EPs: Cheshire (2022) and Kill My Doubt (2023). Alongside these releases, Itzy made their official Japanese debut with several singles and their first Japanese studio album, Ringo (2023), which reached number seven on the Oricon Combined Albums Chart and number five on the Billboard Japan Hot Albums Chart.
In 2024, Itzy released their eighth EP, Born to Be, and embarked on the Born to Be World Tour. In the same year, they released their ninth EP, Gold, which marked their seventh appearance on the Billboard 200, followed by their tenth EP, Girls Will Be Girls, in 2025.
In 2017, Yuna and Ryujin appeared in BTS's "Love Yourself" highlight reel. The same year, all members except Lia appeared on the Mnet reality show Stray Kids. Ryujin competed on JTBC's survival show Mix Nine, placing first among female contestants, while Yeji participated in SBS' The Fan.
On July 29, Itzy released their first extended play (EP), It'z Icy, featuring the lead single "Icy". The EP was a commercial success, peaking at number three on the Gaon Album Chart. "Icy" continued the group's success on music-shows, earning 12 wins, including a triple crown on Show Champion. In September, JYP announced Itzy's showcase tour, titled Itzy Premiere Showcase Tour "Itzy? Itzy!". The tour began in Jakarta on November 2 and continued through various cities in Asia, concluding with five US stops in January 2020. Later that year, "Dalla Dalla" surpassed 100 million streams on the Gaon Music Chart, earning a platinum certification from the Circle Chart (KMCA). It became the first debut song by a K-pop group to achieve this milestone since the KMCA began issuing streaming certifications in 2018. The song was ranked eighth on Dazed's list of "The 20 Best K-pop Songs of 2019", which commended the group's confident and refreshing debut. Both "Dalla Dalla" and "Icy" were among the most popular YouTube music videos in South Korea that year, ranking second and seventh, respectively. By the end of 2019, the group made history by achieving a "Rookie Grand Slam", winning all five major Rookie of the Year awards from the 34th Golden Disc Awards, 9th Gaon Chart Music Awards, 2019 Melon Music Awards, 2019 MAMA Awards, and 29th Seoul Music Awards. They also won Rookie of the Year at the 2019 Genie Music Awards and the 4th Asia Artist Awards, and were nominated for Best Korean Act at the 2019 MTV Europe Music Awards.
On August 17, 2020, Itzy released their third EP, Not Shy, as well as the music video for the lead single of the same name. While retaining their signature "teen crush" pop sound, the EP marked a subtle lyrical shift as the group began exploring themes of love and self-expression, complementing their ongoing messages of independence and self-confidence. Not Shy debuted at number one on the Gaon Album Chart, selling over 219,000 copies, and secured five music-show wins during its promotion.
On March 20, 2021, Itzy released the digital single "Trust Me (Midzy)", dedicated to their fans, as part of their first global livestream event. Following this, their fourth EP, Guess Who, and its lead single "In the Morning" were released on April 30. "In the Morning" peaked at number 22 on the Billboard Global Excl. US chart and number 34 on the Billboard Global 200 chart. The EP debuted at number 148 on the US Billboard 200, their first appearance on the chart, and was later certified Platinum by Circle Chart (KMCA). An English version of "In the Morning" was released on May 14.
On July 1, Itzy collaborated with Kim Shin-young on the digital single "Break Ice", released through VIVO WAVE and distributed by Genie Music and Stone Music Entertainment. On September 1, it was announced that Itzy would be making their Japanese debut through Warner Japan with the EP What'z Itzy. On September 24, they released their first full-length studio album Crazy in Love. Its lead single "Loco" earned the group their first nomination for Best K-Pop at the MTV Video Music Awards. The album debuted at number 11 on the Billboard 200, setting a new career high. Crazy in Love was certified Platinum by the KMCA in November 2021 for over 250,000 copies sold, and achieved 2× Platinum status in February 2022 after surpassing 500,000 copies. On December 22, 2021, the group released their first Japanese compilation album titled It'z Itzy.
On November 30, they released their sixth EP, Cheshire, alongside the lead single of the same name. On July 31, 2023, Itzy released their seventh EP, Kill My Doubt, led by the single "Cake". Ahead of the EP's release, the music video for B-side "Bet on Me" was released on July 3, followed by "None of My Business" on July 24. The group held a showcase at the SK Olympic Handball Gymnasium on the day of the EP's release.
Following early reports in February 2023 about Itzy's first Japanese studio album, the group officially announced Ringo on August 7 and released it on October 18. On September 18, JYP Entertainment announced that member Lia would go on a temporary hiatus from the group due to symptoms of extreme tension and anxiety disorder. Lia also shared a handwritten letter with fans, writing, "I came to realize that I've been gradually losing myself while running up to this point".
Ahead of their four planned concerts in Japan, Itzy released their third Japanese single "Algorhythm" on May 15. On July 9, JYP Entertainment announced that Lia would be resuming activities with the group, stating, "Following treatment and rest, her tension and symptoms of anxiety have significantly improved". The day before, she joined the other members in a live stream, marking the group's first appearance together as five since the previous year.
Their ninth EP, Gold, was released on October 15, with the music video for its lead single of the same name. The music video for "Imaginary Friend", the EP's second title track, followed on October 27. On June 9, 2025, Itzy released their tenth EP, Girls Will Be Girls, accompanied by the music video for its lead single of the same name.
In 2020, Itzy collaborated with Line Friends to create a series of character dolls called "WDZY", each representing a member of the group. In 2021, they were named global spokesmodels for Maybelline, becoming the first Korean artists to hold the position. That same year, the group also endorsed the South Korean contact lens brand Claren.
In 2022, Itzy took part in several international and regional endorsement campaigns. They promoted and the Pokémon Card Game in January, followed by Pokémon Unite in July, alongside the release of a promotional video titled Pokémon Unite / Itzy Special Show!. The group also participated in the Adidas Members Week at the Adidas Hongdae Center and modeled for H&M's Spring/Summer campaign. Later that year, they were named brand ambassadors for Bench and Charles & Keith. In 2023, Itzy was named brand ambassadors for G-Shock, and endorsers for the mobile game . They also appeared in a television commercial for Mega MGC Coffee.
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