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Hipgnosis
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Hipgnosis were an English art design group, based in London, that specialised in creating artwork for musicians and bands. Their commissions included work for , , T. Rex, the Pretty Things, , , UFO, 10cc, , , AC/DC, Scorpions, , & Wings, the Alan Parsons Project, Yes, Genesis, , Electric Light Orchestra, Rainbow, Styx and .

Hipgnosis consisted primarily of Cambridge natives and Aubrey Powell, and later Peter Christopherson.The photodesigns of Hipgnosis The Goodbye look. Vermillion Hutchinson Publishing Group. 1982 The group dissolved in 1983, though Thorgerson worked on album designs until his death in 2013. Powell has worked with and in film and video production, and as the creative director for both Pink Floyd and their lead guitarist . Christopherson went on to produce music videos for many bands and shot some of the earliest promotional photography for the , but worked primarily as an electronic musician in the bands Throbbing Gristle, and Coil until his death in 2010.


History
In 1968, Thorgerson and Powell were approached by their friends in to design the cover for the group's second album, A Saucerful of Secrets. This led to additional work for , including photos and album covers for the Pretty Things, Free, and the Gods. Being film and art school students, they were able to use the darkroom at the Royal College of Art, but when they completed school, they had to set up their own facilities. They built a small darkroom in Powell's bathroom, but shortly thereafter, in early 1970, rented space and built a studio located at 6 .

When first starting out, Powell and Thorgerson adopted their name from graffiti they found on the door to their apartment. Thorgerson said they liked the word, not only for punning on "hypnosis", but for possessing "a nice sense of contradiction, of an impossible co-existence, from Hip = new, cool, and groovy, and , relating to ancient learning."Thorgerson, S: Hipgnosis • Walk Away René, page 87. Paper Tiger, 1978.

Hipgnosis gained major international prominence in 1973 with their cover design for Pink Floyd's The Dark Side of the Moon. The final design was one of several versions prepared for the band to choose from, but according to drummer Nick Mason, the 'prism/pyramid' design was the immediate and unanimous choice. The record itself became one of the biggest-selling and longest-charting albums of all time, and the cover has since been hailed as one of the best of all time (VH1 rated it as No. 4 in 2003). After that, the firm became highly sought-after, and did many covers for high-profile bands and artists such as , Genesis, UFO, , , the Alan Parsons Project, and Yes. They also designed the cover for a UK paperback edition of 's The Hitchhiker's Guide to the Galaxy (Adams would describe Thorgerson as "The best album designer in the world"), as well as the original UK hardcover edition of 's Bug Jack Barron.

Peter Christopherson joined Hipgnosis as an assistant in 1974, and later became a full partner. The firm employed many assistants and other staff members over the years, including freelance designers and illustrators Richard Evans, George Hardie, and Richard Manning.

Hipgnosis did not have a set fee for designing an album cover but instead asked the artists to "pay what they thought it was worth".

(2026). 9782354251307, Éditions Fetjaine / La Martinière.
(The italics are present in the original.) According to Thorgerson, this policy only occasionally backfired.


Style
Hipgnosis's approach to album design was strongly photography-oriented, and they pioneered the use of many innovative visual and packaging techniques. In particular, Thorgerson and Powell's surreal, elaborately manipulated photos (utilizing darkroom tricks, multiple exposures, airbrush retouching, and mechanical cut-and-paste techniques) were a film-based forerunner of what would, much later, be called . Hipgnosis mainly used medium format cameras for their work.

Hipgnosis covers were noted for their quirky humour, such as the cover for the Pink Floyd double-LP compilation A Nice Pair (1973), which featured an array of visual puns. Another example was the 1974 album There's the Rub for Wishbone Ash using a picture of a cricketer and ball.

Such humour once angered of , when Hipgnosis created a visual pun based on "(tennis) racquet"/"(noise) racket" for the 1973 album Houses of the Holy. Hipgnosis almost lost Led Zeppelin as a client as a result.

Another trademark was that many of their cover photos visually related to the album's lyrics, often depicting puns or double meanings of words in the album title. Since both Powell and Thorgerson were film students, they often used models and staged the photos in a highly theatrical manner. Hipgnosis covers rarely featured artists' photos on the outside, and most were in a cover format to provide ample space for their imagery.

Many of Hipgnosis's covers also featured pen and ink logos and illustrations designed to appear high-tech (often by graphic designer George Hardie), stickers, fancy inner sleeves, and other packaging bonuses. One of the extras created by Hipgnosis was the specially printed inner sleeve for 's In Through the Out Door (1979) LP, which was black and white but turned to colour when dampened with water (tying in with the main cover's photographic theme).


Catalogue
A Saucerful of Secrets
A New Generation of Blues
Genesis
Till There Was You
The Aynsley Dunbar Retaliation
More
The GunGun Sight
To Samuel a Son
Panama Limited Jug Band
Town and Country
You Can All Join In
Horizons
Atom Heart Mother
Quatermass
Parachute
The Going's Easy
The Madcap Laughs
Toe Fat
Cochise
Picnic – A Breath of Fresh Air
Indian Summer
Love at First Sight
Gravy Train
Barrett
Remains to Be Heard
Ring of Hands
Handle With Care
Toe Fat 2
On the Shore
Marvin, Welch & Farrar
Elegy
The Electric Light Orchestra
House on the Hill
Edgar Broughton Band
Pilgrimage
Tightly Knit
Tear Gas
Stackridge
Oakdown Farm
Master's Apprentices
Changes
The Piper at the Gates of Dawn (Italian reissue)
Rory Gallagher
Flash
Argus
Autumn '67 – Spring '68
Fumble
Distant Light
Prologue
Inside Out
Lunch
Obscured by Clouds
Trilogy
A Time of Change
Meanwhile...Back at the World
Glencoe
Danta
Romany
Olivia
Crying Laughing Loving Lying
ELO 2
The Dark Side of the Moon
Minstrel in Flight
On the Third Day
Past, Present and Future
In Deep
Houses of the Holy
You Can't Beat 'Em
Ashes Are Burning
Out of Our Hands
Music from Free Creek
Thunderbox
Rock 'n Roll Gypsies
Amar Caballero
A Nice Pair
Public Foot the Roman
Rockin' with Curly Leads
Jab It in Yore Eye
Uno
The Lamb Lies Down on Broadway
There's the Rub
Rampant
Turn of the Cards
Valentine
Somethin's Happening
Flashes from the Archives of Oblivion
Bad Company
Fruity
Poetry in Lotion
Syd Barrett
Sheet Music
Phenomenon
Hollies
Desolation Boulevard
Wish You Were Here
Straight Shooter
Scheherazade and Other Stories
HQ
A Bunch of 45s
The Greatest Show on Earth
The Original Soundtrack
S. F. Sorrow / Parachute, double reissue (UK version only)
Modern Times
Venus and Mars
Alberto y Lost Trios Paranoias
Cunning Stunts
Wheelin 'n' Dealin
First Starring Role
Rush
The Winkies
Cordon Bleu
Subtle as a Flying Mallet
Dirty Deeds Done Dirt Cheap (International edition)
To the Hilt
Jump on It
Heartburn
Wings at the Speed of Sound
Year of the Cat
Tales of Mystery and Imagination
Technical Ecstasy
A Trick of the Tail
How Dare You!
The Song Remains the Same
Presence
Unorthodox Behaviour
Wings over America
Olias of Sunhillow
Close Enough for Rock 'n' Roll
No Heavy Petting
New England
Wind & Wuthering
Stranger in the City
Russian Roulette
Front Page News
Songwriter
Lights Out
I Robot
Livestock
Sammy Hagar
The Early Years
Musical Chairs
Burnin' Sky
Animals
The Light Shines On
Peter Gabriel (I) (aka "Car")
Going for the One
Quark, Strangeness and Charm
Deliverance
Live!
Deadlines
Caught Live + 5
2870
Laughing in the Dark
Wet Dream
David Gilmour
Pieces of Eight
Back to the Bars
Go 2
Caravan to Midnight
…And Then There Were Three…
No Smoke Without Fire
Peter Gabriel (II) (aka "Scratch")
Pyramid
Never Say Die!
A Song for All Seasons
Cords
Obsession
Approved by the Motors (version 2)Version 1 of the album shows an image of all four members. This first cover was designed by Cooke_Key_Associates. After Ricky_Slaughter and Bram_Tchaikovsky left The Motors the album was reissued with a new cover. That new cover is designed by Hipgnosis.
Every 1's a Winner
Nite Flights
London Town
Gerry Rafferty
Vielleicht Bist Du Ein Clown?
Strangers in the Night
Eve
Desolation Angels
The Dukes
Parlez-Vous English (as the Broughtons)
Greatest Hits 1972–1978
In Through the Out Door
Product
No More Fear of Flying
Live Herald
Freeze Frame
Mick Taylor
Correlations
Slide Away the Screen
20 Jazz Funk Greats
Welcome to the Cruise
Back to the Egg
Games
The Michael Schenker Group
Do They Hurt?
Smallcreep's Day
Look Hear?
Peter Gabriel (III) (aka "Melt")
Animal Magnetism
No Place to Run
Caught in the Crossfire
Living in a Fantasy
De Do Do Do, De Da Da Da
Live Dates 2
The Wild, the Willing and the Innocent
A Collection of Great Dance Songs
Difficult to Cure
Fictitious Sports
Fun in Space
High 'n' Dry
Sakuban Oaisimashō
Nip in the Bud
Tilt
1984
Music Spoken Here
Tug of War
Straight Between the Eyes
Eye in the Sky
Rough Diamonds
Coda
Bent Out of Shape
Voyager
PrototypePrototype


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